Swiped this from another place (tnx GG),,
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/08/24/BU931KR0NC.DTL&type=printable
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/08/24/BU931KR0NC.DTL&type=printable
Quote:
Title: East Bay papers to consolidate, cut 8% of staff
Byline: Carolyn Said, Chronicle Staff Writer
Wednesday, August 24, 2011
As newspapers nationwide struggle to evolve viable business models, Bay Area News Group said Tuesday it will consolidate 11 local newspapers in the East Bay into two regional newspapers and lay off 8 percent of the staff.
"After many months of research and planning, we are taking a strategy of re-branding,
...
Starting Nov. 2, the Oakland Tribune, Alameda Times-Star, Daily Review, Argus and West County Times will appear under the name East Bay Tribune. Tully said it will primarily serve the Interstate 880 corridor.
Also, the Contra Costa Times, Valley Times, San Ramon Valley Times, Tri-Valley Herald, San Joaquin Herald and East County Times will be re-branded as the Times to serve the Interstate 680 corridor and east, Tully said.
In addition, the San Mateo County Times will be branded under the Mercury News title. Tully said it's still under discussion whether the Mercury News will keep San Jose in its name.
...
The moves will mean the end of the 137-year-old Oakland Tribune name.
"From a nostalgic perspective, anyone who loves Oakland can't help but feel a sense of loss," said Martin Reynolds, editor of the Oakland Tribune. "But I think we would feel a lot more loss if the Tribune were gone entirely. For me personally, what's most important is that there still is a Tribune and that we're going to be in the community and have a presence."