It's atrocious- I'm embarrassed for everyone associated with UC. We need to correct this, and soon.

The issue has united BI and CGB, if only for a moment

http://www.californiagoldenblogs.com/2012/12/8/3742854/uc-logo-kill-it-with-fire

510Bear;842036465 said:

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Both the furd and USC people I know insist that their schools are the universities of the future, and that the UC system is quickly becoming an outdated relic (as well as miles away from being a "meritocracy" like any functional university should be).

I hope they don't find out about this. It'll just help their arguments. :headbang

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USC?! If the future means relying totally on rich foreign students who couldn't get into a better school and then using that money to build facilities instead of conduct world class research.

If you haven't watched the video which explains the whole idea behind the new logo, definitely do. This is not something they threw together in isolation -- it's part of a whole new expensive branding strategy, and the video shows all the thought that went into it. The funny thing is, the video looks really nice, and you can see how they were trying to work with elements of the old logo. Unfortunately, the end result looks awful. (One thing you'll see is that they are planning to use the logo in various colors, presumably of the individual schools.)

The video shows other ways they're incorporating the classic logo into new design elements. This one cracked me up; here's my summary with shots from the video (with my editorial text added):

Yea I actually finished watching the video as you posted that. I liked that the "butt crack" was actually the book from the old logo and it almost made me change my mind on it. Still hate the finished product though as well.

The Duke!;842036671 said:

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You went to Berkeley and yet you don't know the meaning of the verb "to leverage." Yikes.

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I think he was actually commenting on the overuse of the word 'leverage'.

Excuse me, I'm going to go leverage a plunger to clear my toilet.

ecb;842036703 said:

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everyone please sign here:

http://www.change.org/petitions/university-of-california-stop-the-change-of-the-uc-logo

doesn't directly cause change, but it's a good concrete way to show that we think this is outrageously stupid

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Big sigh goes here.

Also the petition seems to be picking up some steam. Same people who messed with the Armstead poll spamming this as well?

I think it's very nice...




...for me to poop on.

just messing around, but still better than that official POS, IMHO:

This looks like a weak effort to develop a product marketing presence with a throw away aesthetic that can be replaced again in a couple of years when the image will become stale if not totally forgotten. Problem is, the image is so weak it will be forgotten from day one. Universities are about a tradition of learning. The UC system has a particularly strong, unique and distinct presence within that tradition. This image is totally devoid of any reference to that tradition. That very weak book outline nonsense combined with the disappearing C looks like an amalgam of some online discount book seller with a Target store.

Which brain dead idiot came with this POS?

Dear Hartford/Carolina Whalers, sorry about stealing your logo.

OldenBear;842036146 said:

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[URL="http://www.ucop.edu/communications/index.html"][U]UC Office of the President/External Relations/Communications[/U][/URL]

gawd, I can't believe what a piece of trash this is. People get paid for coming up with this?

just as a data point, the Chico article referenced above has a poll running - so far 91% against, 9% for.

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I just sent off my email blast to the powers-that-be, in good taste, of course. which is more than I can say about that POS new logo. It does look like a fading/disappearing C-shaped turd being flushed down a baby blue toilet.

Who the heck came up with this abomination and, even more important, who decided that it was a good idea? Please tell me this is all a cruel hoax -- I will then laugh heartily and gladly let out a sigh of relief.

UPDATE: http://www.change.org/petitions/university-of-california-stop-the-change-of-the-uc-logo

Reaz Rahman (Creator of the petition):

Quote:

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James Simon, the University of California Director of Marketing Communications has reached out to me. He would like me to clarify some key points and as such, I will be updating the petition information shortly. Director Simon has also offered to talk directly to me regarding this issue.

Thank you everyone. You have shown so much passion and our voices are being heard. I would also like to remind all of us to please be respectful of each others opinions. The vitriol and personal attacks being sent to some of the team that helped to design the new monogram is not okay. They care deeply about the university and are greatly invested in ensuring its success. They don’t deserve anger, threats and insults directed at them.

Let us all strive to be positive in our discourse and continue to hold fruitful constructive discussions.

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James Simon (Marketing Director):

Quote:

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"First and foremost, we are gratified to see so many people who care passionately about the University of California. Feedback, and dialogue, are essential in a university setting and we are paying attention. While doing so, it's important that we provide some more context to people who are coming to this issue completely cold. This is not an either/or situation — we are not trading in the seal for the new mark. The seal will continue to be used to represent the UC system. Additionally, this does not replace or take the place of any campus identities.



The new mark was created as a part of our broader efforts to build awareness and support for all the things that UC does to make California (and by extension the world) better. What we have tried to do is to create a mark that is iconic, flexible, and solid enough that it works to represent the UC system as a whole. The mark can be used in a combination of the various UC blues and golds as well as in a multitude of applications. Seals are wonderful and carry a legacy and tradition. They also signify bureaucracy, staidness, and other not-so-greatcharacteristics. Much of this was evident in the testing and discussion we did as part of the process.



Our challenge is to represent not only the work done on our campuses but also in UC medical centers, agriculture and natural resources efforts, research centers, K-12 preparation and outreach efforts, and even things such as overseeing the state’s 4H program or the University of California Press. And, of course, the longstanding impact of our alumni. People experience the results of these efforts every day but the University receives little recognition for them. This is the message of our Onward California campaign. Much of that is visible if people want to visit http://www.onwardcalifornia.com. There are amazing examples of the ways that UC touches people’s lives every day and we are proud that so many people have visited the site or taken part in outreach efforts over the last several months.



Our students, alumni, faculty and staff have all done a terrific job in raisingtheir voices in support of UC and higher education. We know that we share acommon goal of ensuring that the great work UC does is valued by as many people as possible.



We sincerely intend to listen to this feedback and respect what we are hearing."

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Logo still looks like crap and they should come up with something else.