better shots than anything from the stream...

http://nikeinc.com/news/cal-athletics-unveils-updated-brand-identity-for-golden-bears#/inline/19065

They look pretty kick ass. I like the matte blue helmets!

http://www.calbears.com/ot/unifythebears_uniforms.html

Same thing here on the Cal site. The stream was terrible.

thanks..this is better than the feed. So, we are not seeing the gray? Or what I perceive as white is actually gray??

It was worse than horrible... it was amateur hour! couldn't even see the uniforms or logos very well and it took then almost an hour to show it to us!

A nice refresh, nothing earth shaking... so why the 45 min PR fest?

The designs are nice but I am not digging the matte helmets.

Lots and lots of script "Cal" use. Very wise. The bear is OK and the colors are fine. I would have preferred the Darth Vader gloss helmets, but the matte is OK.

Big thing? Good use if both blue and gold and good use if script "Cal". MB was right as always....

Strykur;842112757 said:

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The designs are nice but I am not digging the matte helmets.

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I'd prefer last year's without the stripe.

Overall I think these are pretty good. They have modern concepts included but also are not over the top about it. They feel "of a piece" with what most would consider the "classic" Cal uniform (the 80s/90s version). The new bear logos scattered across the football uniform are modern-looking but unobtrusive when you look at the uniform from afar; that's the way to do it.

I have certain quibbles (the script Cal on the helmets they made a little TOO big, IMO), but it's entirely acceptable.

so no oregon-type O gloves?

Hey give these guys credit for not axing the script Cal logo. That would have been a major boner, and not the good kind either.

it always makes me wary when they display something in low light.

I think Ovid said something about everyone looking good in the dark.

Glossy Helmets went with the Glossy Uniforms of yesteryear.

Love the Matte Helmet look because they match the flat-colors of today's Uniforms.

Matte will never go out of style. I feel like glossy is just a trend that we'd get tired off, whereas Matte is a solid choice for the long run


Overall, solid design. Good mix of old and new with nothing overly outrageous.

sycasey;842112774 said:

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They feel "of a piece" with what most would consider the "classic" Cal uniform (the 80s/90s version).

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I don't see that at all. Basically this is a continuation of the Tedford era uniform concept. Take the Tedford uniforms, make the helmets matte, revise the markings a little bit, change the font a little bit, add a barely visible bear on the sleeve and pants. From afar they look the same as Tedford's uniforms, the main visible difference is the matte helmet. The gold shirt option is still there. Beyond that, from the pictures it looks like they are still going to do the mix and match on the shirts and pants. I don't see anything 80s/90s about this. Not that I'm unhappy because frankly, other than the all yellows and the white helmets, I preferred the recent uniforms to the old ones.

My issue is having a whole ad campaign, bringing in former stars to try and build excitement with the payoff being a long, boring, marketing pitch instead of an exciting unveiling. Then after half an hour of blah blah blah...brand...blah blah..font...blah blah...unify...blah blah brand again...(during which I'm sure they lost half the audience who figured they could see pictures later), it's and now the moment you've all been waiting for, here are the uniforms that look almost exactly like last years. The technical problems were just the icing on the cake.

Why can't the administration EVER display the excellence that our student body and faculty do every day. Geez, another embarassing face plant.

The new uniforms are better than just okay - I like them EXCEPT for the bear..It must be just me, but I don't take to ANY animal or mascot on uniforms - either in cartoon or stylized form..Keeping the Cal logo was a given.

Here's a technical question: will "stick" marks (other team's helmet paint) show up on matte finishes?

"Faults are hidden at night: every blemish is forgiven,

and the hour makes whichever girl you like beautiful.

Judge jewellery, and fabric stained with purple,

judge a face, or a figure, in the light."

(Just read Ovid's Art of Love for class this semester!!)

OaktownBear;842112813 said:

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I don't see that at all. Basically this is a continuation of the Tedford era uniform concept. Take the Tedford uniforms, make the helmets matte, revise the markings a little bit, change the font a little bit, add a barely visible bear on the sleeve and pants. From afar they look the same as Tedford's uniforms, the main visible difference is the matte helmet. The gold shirt option is still there. Beyond that, from the pictures it looks like they are still going to do the mix and match on the shirts and pants. I don't see anything 80s/90s about this. Not that I'm unhappy because frankly, other than the all yellows and the white helmets, I preferred the recent uniforms to the old ones.

My issue is having a whole ad campaign, bringing in former stars to try and build excitement with the payoff being a long, boring, marketing pitch instead of an exciting unveiling. Then after half an hour of blah blah blah...brand...blah blah..font...blah blah...unify...blah blah brand again...(during which I'm sure they lost half the audience who figured they could see pictures later), it's and now the moment you've all been waiting for, here are the uniforms that look almost exactly like last years. The technical problems were just the icing on the cake.

Why can't the administration EVER display the excellence that our student body and faculty do every day. Geez, another embarassing face plant.

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I thought Tedford's uniforms (at first) were of a piece with the old ones too. The problem was when we started going with white helmets and crap and they fell away from the general Cal look (perhaps not coincidentally, this happened as Tedford was on the way out).

As for the campaign . . . yeah, it appears the unveiling was the typical Cal Marketing clown show. But that's separate from the uniforms themselves, which given what else has been rolled out in college sports lately are decent and inoffensive.

beelzebear;842112827 said:

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Here's a technical question: will "stick" marks (other team's helmet paint) show up on matte finishes?

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From the player reaction video on youtube, the equipment rep is describing that the finish doesn't 'feel matte', just looks like it.

I gotta believe Nike was behind the marketing plan. These unis are basically an update to the newest Nike fabric designs including all the features that they offer. If this had been done quietly and unveiled against Northwestern, it would be no big deal. All this talk about unification, past, etc. is hokey. We have new matte helmets, a new bear logo that will enable increased t shirt and assorted merch sales, new fabrics, and we moved the color splashes as well.

I hope we don't go crazy with gray alternate uniforms. Anyone have pictures of them?

interesting we went with Wolf-grey...makes us look Seahawk-esque

Unit2Sucks;842112872 said:

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I gotta believe Nike was behind the marketing plan. These unis are basically an update to the newest Nike fabric designs including all the features that they offer. If this had been done quietly and unveiled against Northwestern, it would be no big deal. All this talk about unification, past, etc. is hokey. We have new matte helmets, a new bear logo that will enable increased t shirt and assorted merch sales, new fabrics, and we moved the color splashes as well.

I hope we don't go crazy with gray alternate uniforms. Anyone have pictures of them?

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If Nike was behind the marketing plan, it would have culminated in a high energy press conference with action shots of the uniforms showing all the combinations etc. It wouldn't have been a marketing guy and athletic director droning on about brand and font and then have a couple players come out and not even turn around. At least half the people on this board would have been asking when they can get their own jersey. This show had Cal written all over it.

sycasey;842112774 said:

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...I have certain quibbles (the script Cal on the helmets they made a little TOO big, IMO), but it's entirely acceptable.

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Bro, looked at them again and I'm beginning to like the hugeness of the "Cal" decals on the helmets.

It really makes a bold statement.

Our Domicile;842113002 said:

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Bro, looked at them again and I'm beginning to like the hugeness of the "Cal" decals on the helmets.

It really makes a bold statement.

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I'll reserve full judgment until we see them on the field. I'm happy they kept the same logo on the helmets, at least (and got rid of the stripe).

strykur;842112757 said:

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the designs are nice but i am not digging the matte helmets.

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ditto!

jordangoldnbear;842112846 said:

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"Faults are hidden at night: every blemish is forgiven,

and the hour makes whichever girl you like beautiful.

Judge jewellery, and fabric stained with purple,

judge a face, or a figure, in the light."

(Just read Ovid's Art of Love for class this semester!!)

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Jordan, thank you.
Beautiful quote! Ovid is so funny. I really think the quote apt for the marketing approach Nike took!

CalBearinLA;842112798 said:

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Matte will never go out of style. I feel like glossy is just a trend that we'd get tired off, whereas Matte is a solid choice for the long run


Overall, solid design. Good mix of old and new with nothing overly outrageous.

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Until it does.

sycasey;842113004 said:

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I'll reserve full judgment until we see them on the field. I'm happy they kept the same logo on the helmets, at least (and got rid of the stripe).

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Agree.
Overall I am happy with what I see on the screen.
I prefer glossy helmets; but matte are OK.
Love the BIG BOLD Script Cal. (no confusing Cal with WV)
I am not sure what the Whites will look like (are they afraid to show us a large picture).
I can really dig the Bold Gold unis.
Thank the Lord - no grey, no white helmets.

jordangoldnbear;842112846 said:

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"Faults are hidden at night: every blemish is forgiven,

and the hour makes whichever girl you like beautiful.

Judge jewellery, and fabric stained with purple,

judge a face, or a figure, in the light."

(Just read Ovid's Art of Love for class this semester!!)

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Wasn't it Ben Franklin who said: "all cats are grey in the dark" in referring to his lady friends.

68great;842113048 said:

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Agree.
Overall I am happy with what I see on the screen.
I prefer glossy helmets; but matte are OK.
Love the BIG BOLD Script Cal. (no confusing Cal with WV)
I am not sure what the Whites will look like (are they afraid to show us a large picture).
I can really dig the Bold Gold unis.
Thank the Lord - no grey, no white helmets.

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I like that you can "bearly" see the bear in the numbers. Look at Uniform 2. I didn't notice it right away.

[FONT="Comic Sans MS"][SIZE="7"]BRAND[/SIZE][/FONT] "new" uniforms

The flat blue helmets are clean as **** to me. Genuinely think this will help with recruiting.