Earlier today I made a short post in which I indicated I had more to add.
Here are some additional thoughts:
Bacon writes: " Michigan is all about lifelong fans who've been coming together for decades to leave a bit of the modern world behind -- and the incessant marketing that comes with it -- and share an authentic experience fueled by the passion of the team, the band and the students. That's it."
Again, just substitute "Cal" for "Michigan". Great summarizing statement here.
Bacon adds: "When the late Michigan broadcaster Bob Ufer said, "Michigan football is a religion, and Saturday is the holy day of obligation," he was on to something. If the people running college football see their universities as just a brand, and the athletic departments merely a business, they will turn off the very people who've been coming to their temples for decades. Athletic directors need to remember the people in the stands are not customers. They're believers. Break faith with your flock, and you will not get them back with fancier wine."
......"After a friend of mine took his kids to a game, he told me, "Michigan athletics used to feel like something we shared. Now it's something they hoard."
I had planned to add several statements to the thread, but as I read and re-read the article, I think Bacon hit on my points better than I could.
Bacon is, by no means, alone in his thoughts (as has been illustrated several times on various other threads here on BearInsider). Something has to happen.....either Cal will decide the athletic experience will be "Cal" instead of the NFL/NBA JV, or it will go the other way.
Every year, (at least since the exit from the original CMS) the internal debate about whether or not to renew football season tickets has taken me longer to
decide. As the traditional Cal football experience erodes and gets replaced with promos, commercials, rock music, and the copy-cat Miami Hurricane entrance, I say to myself if it weren't for Cal Band, I could stay home and watch the game at far less expense than driving up from SoCal. For now, I'm still in. This year, I will see if the AD has removed some of the plasticity (cited above) that has replaced the traditional Cal game day experience. After the season, the internal debate will begin once again...........