grandmastapoop;842539812 said:
My understanding is that advertising is small potatoes. They want big markets because the big money is in the carriage fees. If the Pac-12 Network gets on the basic tier levels in a market with 10 million people, at their current rate of $0.39 per subscriber, that's $4,000,000 a month. Conversely, if you get into the Fresno Market, at around 500,000 people, that's only $195,000 per month. A lot more of them may watch college football, but I'm guessing the Pac-12 Network doesn't pull in $4,000,000 per month in advertising. So yeah, big markets matter.
Yes and no. More subscribers matter but so do viewers. The top twenty football markets have little to do with size but a lot to do with who watches. This pushes demand, ratings, pricing and ultimately the value of the product to networks. As Wilner has reported the conference has a major challenge in revenue.
Top 25 Markets for 2014 Top 25 Markets for 2013
No. 1 Birmingham: 9.2 rating No. 1 Birmingham: 9.2 rating
No. 2 New Orleans: 4.2 rating No. 2 Greenville: 4.9 rating
No. 3 Knoxville: 4.1 rating No. 3 Knoxville: 4.4 rating
Greenville: 4.1 rating No. 4 New Orleans: 4.3 rating
No. 5 Memphis: 3.8 rating No. 5 Nashville: 3.3 rating
Atlanta: 3.8 rating Memphis: 3.3 rating
No. 7 Jacksonville: 3.5 rating Columbus: 3.3 rating
No. 8 Oklahoma City: 3.4 rating Jacksonville: 3.3 rating
No. 9 Tulsa: 3.1 rating No. 9 Louisville: 3.2 rating
No. 10 Nashville: 2.9 rating Atlanta: 3.2 rating
Columbus: 2.9 rating No. 11 Charlotte: 2.9 rating
No. 12 Louisville: 2.7 rating No. 12 Oklahoma City: 2.8 rating
No. 13 Richmond: 2.6 rating No. 13 Orlando: 2.7 rating
Salt Lake City: 2.6 rating No. 14 Tulsa: 2.6 rating
No. 15 Charlotte: 2.5 rating Tampa-St. Petersburg: 2.6 rating
Austin: 2.5 rating No. 16 Austin: 2.5 rating
No. 17 Portland: 2.4 rating West Palm Beach: 2.5 rating
Orlando: 2.4 rating No. 18 Kansas City: 2.4 rating
Las Vegas: 2.4 rating Norfolk: 2.4 rating
West Palm Beach: 2.4 rating No. 20 Dayton: 2.3 rating
No. 21 Norfolk: 2.3 rating No. 21 Greensboro: 2.2 rating
Dayton: 2.3 rating No. 22 Raleigh-Durham: 2.2 rating
Greensboro: 2.3 rating Richmond: 2.2 rating
No. 24 Raleigh-Durham: 2.2 rating No. 24 Ft. Myers: 2.1 rating
No. 25 Tampa-St. Petersburg: 2.1 rating No. 25 Dallas-Ft. Worth: 2.0 rating
Phoenix: 2.1 rating Las Vegas: 2.0 rating
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