Whenever a decision like expanding the PAC is made purely for profit motive, somebody is gonna suffer. That's basic economics. The expansion of the PAC was purely a financial decision - adding CO and Utah did not in any way benefit the Pac 10 schools (I mean, who wants to travel to Salt Lake City or Boulder for a game?). The argument for additional markets is a red herring (Utah and Colorado are not great additions to our TV market or recruiting). The move simply allowed for a championship game and the ensuing revenue. It just so happens that Cal and Stanford pulled the losing straws.