Are they rushing production in Saipan in time for the UH game?

KoreAmBear;842715537 said:

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Are they rushing production in Saipan in time for the UH game?

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doesn't take effect until 2017

beeasyed;842715538 said:

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doesn't take effect until 2017

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Oh I C. What do U C? UC Berkeley. Thanks.

KoreAmBear;842715542 said:

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Oh I C. What do U C? UC Berkeley. Thanks.

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UA uninformed fan.

I'm still displeased that UCLA's deal was much larger.

grandmastapoop;842715553 said:

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UA uninformed fan.

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UA? Bear Down UA Bear Down!

oskirules;842715563 said:

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I'm still displeased that UCLA's deal was much larger.

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Ucla doesn't banish their athletic brand from the school. Blame it on Birgeneau and all Cal alums who haven't fought for the "Cal" brand!

barabbas;842715723 said:

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Ucla doesn't banish their athletic brand from the school. Blame it on Birgeneau and all Cal alums who haven't fought for the "Cal" brand!

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Give it up already. We'll never be not be referred to as Berkeley. Cal is what we're called colloquially and athletically. It's been like that forever.

grandmastapoop;842715553 said:

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UA uninformed fan.

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I actually laughed out loud at that one. Course, I'm three beers in and grilling, but still - good show.

NYCGOBEARS;842715724 said:

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Give it up already. We'll never be not be referred to as Berkeley. Cal is what we're called colloquially and athletically. It's been like that forever.

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Is it time to embrace 'Cal-Berkeley'?

ColoradoBear1;842715752 said:

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Is it time to embrace 'Cal-Berkeley'?

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Yes, because then at least more people will know what you're talking about if you say only Cal.

oskirules;842715563 said:

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I'm still displeased that UCLA's deal was much larger.

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For perspective, Colorado's new deal, signed after ours, is for 30 million per year, compared to our 86.

oskirules;842715563 said:

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I'm still displeased that UCLA's deal was much larger.

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Going back years and years ago, UCLA sold more swag than anyone in the nation. Not sure if that's still true, but it was explained partially due to LA tourism etc.
Its a stronger brand, they get more money. Once the University of California, Cal, UC Berkeley, and Berkeley all get together to decide the branded name, hey, maybe they will get more money too!
#money=strongbranding

ColoradoBear1;842715752 said:

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Is it time to embrace 'Cal-Berkeley'?

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NO! NEVER! A pox on you for even considering it! :rant

KoreAmBear;842715612 said:

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UA? Bear Down UA Bear Down!

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U of A? BofA Bear Down.

barabbas;842715723 said:

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Ucla doesn't banish their athletic brand from the school. Blame it on Birgeneau and all Cal alums who haven't fought for the "Cal" brand!

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I'm sorry, but if you don't like the inconsistency in branding, you have to blame the alums on this one. The number one feature of our dear university is our academic reputation and the world knows us as Berkeley. If you have a beef with that, you should complain about the administration from like 50 years ago for not nipping it in the bud. It happened organically and no amount of marketing is going to get people at Oxford or in China to call us "Cal". Or anyone outside of California. I know some people don't like to be associated with the city, but frankly, most of the country and the world thinks of the university when they hear "Berkeley". (Sorry, but when they call Berkeley a bunch of hippie, commie pinkos, they are usually referring to us, not the city.) But, like it or not, we are Berkeley.

Personally, I'm fine with the split marketing because at this point our sports teams are really for our community, and within our community we like to call ourselves Cal. But you are never going to change our academic name to Cal. If you want a unified brand, it is going to have to be Berkeley.

OaktownBear;842715902 said:

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I'm sorry, but if you don't like the inconsistency in branding, you have to blame the alums on this one. The number one feature of our dear university is our academic reputation and the world knows us as Berkeley. If you have a beef with that, you should complain about the administration from like 50 years ago for not nipping it in the bud. It happened organically and no amount of marketing is going to get people at Oxford or in China to call us "Cal". Or anyone outside of California. I know some people don't like to be associated with the city, but frankly, most of the country and the world thinks of the university when they hear "Berkeley". (Sorry, but when they call Berkeley a bunch of hippie, commie pinkos, they are usually referring to us, not the city.) But, like it or not, we are Berkeley.

Personally, I'm fine with the split marketing because at this point our sports teams are really for our community, and within our community we like to call ourselves Cal. But you are never going to change our academic name to Cal. If you want a unified brand, it is going to have to be Berkeley.

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Damn, we are sounding alike.

OaktownBear;842715902 said:

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I'm sorry, but if you don't like the inconsistency in branding, you have to blame the alums on this one. The number one feature of our dear university is our academic reputation and the world knows us as Berkeley. If you have a beef with that, you should complain about the administration from like 50 years ago for not nipping it in the bud. It happened organically and no amount of marketing is going to get people at Oxford or in China to call us "Cal". Or anyone outside of California. I know some people don't like to be associated with the city, but frankly, most of the country and the world thinks of the university when they hear "Berkeley". (Sorry, but when they call Berkeley a bunch of hippie, commie pinkos, they are usually referring to us, not the city.) But, like it or not, we are Berkeley.

Personally, I'm fine with the split marketing because at this point our sports teams are really for our community, and within our community we like to call ourselves Cal. But you are never going to change our academic name to Cal. If you want a unified brand, it is going to have to be Berkeley.

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But UC Berkeley? Says the spot seen by millions during Cal! events...