Great to see UA prove that the "Berkeley" brand is a negative for the campus especially athletics. Great to see a stand for tradition and authentic and positive branding.

If anything, it just reinforces the split university identity. Since we seem to have no intention of dropping it so we might as well double down.

Berkeley is a worldwide brand and Cal is a national brand. Therefore, a consistent approach of Berkeley for the academic side and Cal for the athletic side makes most sense. This change reinforces that approach.

This was an existing rule for athletics marketing purposes, which is what was released today. in other words, nothing new.

barabbas;842843259 said:

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Great to see UA prove that the "Berkeley" brand is a negative for the campus especially athletics. Great to see a stand for tradition and authentic and positive branding.

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Yeah, I got sick of seeing all those Nike-brand "Berkeley" shirts.

71Bear;842843270 said:

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Berkeley is a worldwide brand and Cal is a national brand. Therefore, a consistent approach of Berkeley for the academic side and Cal for the athletic side makes most sense. This change reinforces that approach.

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Agree. The Berkeley brand is acceptable for academics, but the sports brand should be Cal.

When was the last time you heard of a sports team referred to as :
The Norman Sooners
The Tuscaloosa Crimson Tide
The University of South Central Trojans (well, maybe that one has a certain ring to it, and it's applicable)

Not so fast....

http://www.bkstr.com/ProductDisplay?urlRequestType=Base&catalogId=10001&categoryId=10040&productId=76621327&errorViewName=ProductDisplayErrorView&langId=-1&top_category=10029&parent_category_rn=544256&storeId=10433

BearSD;842843305 said:

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Not so fast....

http://www.bkstr.com/ProductDisplay?urlRequestType=Base&catalogId=10001&categoryId=10040&productId=76621327&errorViewName=ProductDisplayErrorView&langId=-1&top_category=10029&parent_category_rn=544256&storeId=10433

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It still has "California" more prominently featured than "Berkeley", plus the branding rules are still brand-new and it's possible this slipped through. If we see them selling shirts 6 months from now with "Berkeley" as the main branding element, as Nike did, then I'd be more concerned.

UA would be stupid to not market non IA gear with the Berkeley brand. They're a global brand and so is Berkeley, so they're not going to limit their potential market. They're a business that wants to make money here and everywhere else in the world.

Agree.....

Speaking of which, I saw this on my Facebook feed:

Girl to another boy at a LA Harbor College
Girl: did you apply to CSU Berkeley?
Boy: no, only csun

packawana;842843404 said:

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Speaking of which, I saw this on my Facebook feed:

Girl to another boy at a LA Harbor College
Girl: did you apply to CSU Berkeley?
Boy: no, only csun

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Consider the source.

OdontoBear66;842843434 said:

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Consider the source.

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Oh I know where it comes from but I still think it's funny. :P

packawana;842843404 said:

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Speaking of which, I saw this on my Facebook feed:

Girl to another boy at a LA Harbor College
Girl: did you apply to CSU Berkeley?
Boy: no, only csun

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Def says more about them, especially coming from CA. Unfortunate for them.

71Bear;842843270 said:

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Berkeley is a worldwide brand and Cal is a national brand. Therefore, a consistent approach of Berkeley for the academic side and Cal for the athletic side makes most sense. This change reinforces that approach.

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If "Cal" is a national brand and "Berkeley" is a world brand, then logic would dictate that "Cal" be applied nationally. Having talked to numerous brand managers, they almost unanimously, say splitting the brand and dropping the "UC" is a huge mistake. The Cal/UC Berkeley brand should never have been tampered with. The new "Berkeley" brand without the "UC" has never caught on. Local news stations and newspapers almost always use "Cal" or "UC Berkeley" after six years of trying to peddle an inauthentic branding. It also competes with the city and attaches itself directly to the controversial politics and recent negative events that the city represents. Also the new brand uses non school colors and is clearly a move by faculty/staff who don't like what the Cal brand represents both in and out of athletics. When I spoke to a university official she said it was no longer correct to say that "you attended Cal," you attended "Berkeley" and played for "Cal" "Berkeley" is top heavy with pejorative attachments and ignores the fact it is the flagship school in the state: "The University of California"

barabbas;842843636 said:

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If "Cal" is a national brand and "Berkeley" is a world brand, then logic would dictate that "Cal" be applied nationally. Having talked to numerous brand managers, they almost unanimously, say splitting the brand and dropping the "UC" is a huge mistake. The Cal/UC Berkeley brand should never have been tampered with. The new "Berkeley" brand without the "UC" has never caught on. Local news stations and newspapers almost always use "Cal" or "UC Berkeley" after six years of trying to peddle an inauthentic branding. It also competes with the city and attaches itself directly to the controversial politics and recent negative events that the city represents. Also the new brand uses non school colors and is clearly a move by faculty/staff who don't like what the Cal brand represents both in and out of athletics. When I spoke to a university official she said it was no longer correct to say that "you attended Cal," you attended "Berkeley" and played for "Cal" "Berkeley" is top heavy with pejorative attachments and ignores the fact it is the flagship school in the state: "The University of California"

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We just need to be "California". Cal for short like saying Bama instead of Alabama. And some people may say UCLA is also a big UC school but we are the flagship and they are like UTSA to Texas. UTSA will always be referred as such and will never be referred to as Texas.

barabbas;842843636 said:

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If "Cal" is a national brand and "Berkeley" is a world brand, then logic would dictate that "Cal" be applied nationally. Having talked to numerous brand managers, they almost unanimously, say splitting the brand and dropping the "UC" is a huge mistake. The Cal/UC Berkeley brand should never have been tampered with. The new "Berkeley" brand without the "UC" has never caught on. Local news stations and newspapers almost always use "Cal" or "UC Berkeley" after six years of trying to peddle an inauthentic branding. It also competes with the city and attaches itself directly to the controversial politics and recent negative events that the city represents. Also the new brand uses non school colors and is clearly a move by faculty/staff who don't like what the Cal brand represents both in and out of athletics. When I spoke to a university official she said it was no longer correct to say that "you attended Cal," you attended "Berkeley" and played for "Cal" "Berkeley" is top heavy with pejorative attachments and ignores the fact it is the flagship school in the state: "The University of California"

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This photo was taken nearly 40 years ago. How is using "Berkeley" new?

okaydo;842843684 said:

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This photo was taken nearly 40 years ago. How is using "Berkeley" new?

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For whatever it's worth to this discussion, I didn't grow up in California, am 31 years old, and even as a kid always knew the university/ heard it referred to as just "Berkeley."

barabbas;842843636 said:

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If "Cal" is a national brand and "Berkeley" is a world brand, then logic would dictate that "Cal" be applied nationally. Having talked to numerous brand managers, they almost unanimously, say splitting the brand and dropping the "UC" is a huge mistake. The Cal/UC Berkeley brand should never have been tampered with. The new "Berkeley" brand without the "UC" has never caught on. Local news stations and newspapers almost always use "Cal" or "UC Berkeley" after six years of trying to peddle an inauthentic branding. It also competes with the city and attaches itself directly to the controversial politics and recent negative events that the city represents. Also the new brand uses non school colors and is clearly a move by faculty/staff who don't like what the Cal brand represents both in and out of athletics. When I spoke to a university official she said it was no longer correct to say that "you attended Cal," you attended "Berkeley" and played for "Cal" "Berkeley" is top heavy with pejorative attachments and ignores the fact it is the flagship school in the state: "The University of California"

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I love ya man, but I have to wonder how much time you spend outside of California. Everyone calls us "Berkeley" in academic settings. And in academic settings Berkeley means that awesome school in California. I was once watching a BBC television show from the 80's set in Oxford and they had a snippet where an academic was talking about how they couldn't compete with the great American universities like Harvard, Stanford and Berkeley for professors. When I'm in California I say Cal. They should know. Outside of California, I got tired of. "Where did you go?" "Cal" "Cow?!" "No CAL" "Oh, Cal. What's Cal?" "Berkeley". "Oooohhhh. Berkeley!" "Yeah, we call it Cal back home".

I think you also miss that whether fair or not, people apply the perjoratives to the university. We will always be the school that had the FSM and all those hippies and protestors whether that has been true in the last 40 years or not. I remember when I was young and my boss introduced me to one of his colleagues and he asked where I went to school. I said "Cal" (I was in California after all). He screamed "COMMIE!"

I never hear anyone say UC Berkeley.

packawana;842843404 said:

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Speaking of which, I saw this on my Facebook feed:

Girl to another boy at a LA Harbor College
Girl: did you apply to CSU Berkeley?
Boy: no, only csun

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[video=youtube;BqCh836b25w][/video]

This whole thing is laughable. We are still running UC Berkeley ads during every single game

BGolden;842843301 said:

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Agree. The Berkeley brand is acceptable for academics, but the sports brand should be Cal.

When was the last time you heard of a sports team referred to as :
The Norman Sooners
The Tuscaloosa Crimson Tide
The University of South Central Trojans (well, maybe that one has a certain ring to it, and it's applicable)

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I never heard a university referred to as "Norman" or "Tuscaloosa" either.

barabbas;842843636 said:

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If "Cal" is a national brand and "Berkeley" is a world brand, then logic would dictate that "Cal" be applied nationally. Having talked to numerous brand managers, they almost unanimously, say splitting the brand and dropping the "UC" is a huge mistake. The Cal/UC Berkeley brand should never have been tampered with. The new "Berkeley" brand without the "UC" has never caught on. Local news stations and newspapers almost always use "Cal" or "UC Berkeley" after six years of trying to peddle an inauthentic branding. It also competes with the city and attaches itself directly to the controversial politics and recent negative events that the city represents. Also the new brand uses non school colors and is clearly a move by faculty/staff who don't like what the Cal brand represents both in and out of athletics. When I spoke to a university official she said it was no longer correct to say that "you attended Cal," you attended "Berkeley" and played for "Cal" "Berkeley" is top heavy with pejorative attachments and ignores the fact it is the flagship school in the state: "The University of California"

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Screw the university official. I attended Cal!

bearloyal;842843835 said:

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I never heard a university referred to as "Norman" or "Tuscaloosa" either.

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Those places suck.

The most jarring thing about that is that it's $40 for a goddamn T-shirt.

Am I really the only one who think UA stuff is bad?

I don't like a single one of these, and none of the new UA stuff in the Cal store (except some basketball shorts)

okaydo;842843351 said:

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+1

HoopDreams;842843879 said:

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Am I really the only one who think UA stuff is bad?

I don't like a single one of these, and none of the new UA stuff in the Cal store (except some basketball shorts)

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Given that it's on clearance, I dont think this is their newest Cal collab.

bearloyal;842843835 said:

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I never heard a university referred to as "Norman" or "Tuscaloosa" either.

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Because no one has heard of those towns outside of this country.

socaliganbear;842843896 said:

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Given that it's on clearance, I dont think this is their newest Cal collab.

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maybe.
but here's some of the new shirts
I guess for those who like the new logo (not me) they will like these

bearloyal;842843835 said:

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I never heard a university referred to as "Norman" or "Tuscaloosa" either.

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Norman is named after Ernest Norman, a 23-year-old surveyor.

Tuscaloosa is named after Tom Tuscaloosa, owner of Tuscaloosa's Cajun Shrimp and Steak Restaurant.

UC Berkeley, on the other hand, is named after an acclaimed academic and philosopher, whom people actually study in universities and junior colleges around the world.

Some of you may wish that UC Berkeley were in the same academic league as the University of Alabama and University of Oklahoma, but we are not. We are Berkeley! We have an academic name that John F. Kennedy referred to as "Berkeley" 55 years ago.

okaydo;842843684 said:

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This photo was taken nearly 40 years ago. How is using "Berkeley" new?

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The photo is 40 something, but the original never had that script Cal on it. Using " Berkeley" of course isn't new, but it has always been controversial with the alumni. That photo is a case in point.,it was because of that early 70s campaign to put "Berkeley" on everything that the alumni association started pushing the script Cal - at first patterned more after the classic card stunt.than the band' s script. I'll see if I can find some photos to show you, but basically, about the time this line came out - when you could no longer find anything at the asuc that didn't also say "Berkeley," the alumni assoc started selling shirts with the script Cal on the front and a script Go Bears on the back . The first place I remember seeing them was at the camp stores at the Lair- and we were just thrilled with them. The next football season they were THE hot item... but it wasn't till at least a year or two later that the athletic department and administration got on board with the idea and developed the more familiar script we've used ever since. Again -using Berkeley is not new, but neither is the controversy. The whole reason we now have the Script Cal as our primary logo is because people have been pushing back on it for over 40 years.

By the way, did any of you see University of California alum Hasan Minhaj's comedy special on Netflix.

I heard it's really good.

[video=youtube;Fu-u5VldxVY][/video]

Oh, and here's the new video from the Red Hot Chili Peppers, which is fronted by University of California alum Anthony Kiedis.

It sure rocks.

[video=youtube;txTqtm58AqM][/video]