Cal California Berkeley

Bears2thDoc
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Got back recently from the Lair.
Dan Mogulof was one of the speakers.
One of his topics was on the new branding of "Berkeley".
I asked him how this was REALLY gonna work given the fact that there are tens of university songs specifically regarding Cal and California. There is a Big C on the hill, Cal or California as it relates to any and all athletes regarding television, it's the "Cal Alumni Association, Cal Performances, The Daily Californian, California Memorial Stadium, California Hall, Cal Band, ASUC, and then there is this..........

being worn by sophmore "Berkely" student working at Lair Dining Hall......

https://photos.google.com/share/AF1QipPIiCCbmc0VgSqgkIr-a4x0qUfFsnfWhu-Nt480Bux1OuA4nFVrpSPIjjdgUJmowA/photo/AF1QipNBkf5pqgQ1EwgpSJyFY3Sgzl_6uA928gl8uzZU?key=bm9BSTVxLTVoSmNDdXNERm83YkdoUlQ5cVF0NUx3

Is this what Dan had in mind with the branding of Berkeley..LOL!!!

Cheers!
Go Bears!!

socaliganbear
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Good.
oskirules
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Acceptable:
Cal
California
University of California
University of California at Berkeley
Berkeley

Unacceptable:
Cal-Berkeley
California-Berkeley
UC Berkeley
UCB
Big C
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Bill Walton was ahead of his time with the "Berkeley Bears".
okaydo
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It really bothers me when I see these members of Generation Z wearing the university's new "Berkeley" branded clothing.

That's why this country is such a mess.





SRBear
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and they're using that chitty ucla shade of blue.
bearister
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I called it Berkeley when I attended because I wanted everyone to associate me with this:

Cancel my subscription to the Resurrection
Send my credentials to the House of Detention
I got some friends inside
NYCGOBEARS
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I like Berkeley. Everyone knows what that is.
Chapman_is_Gone
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A friend of mine calls it Cal, and I call it Berkeley! I know, right?!!
Sebastabear
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Aaaargh!!!!!! My eyes!!!!!! Make it stop!!!!!!
NYCGOBEARS
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You're gonna buy that Berkeley CK bag right?
packawana
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Since working in the valley, I've noticed no one calls it Cal. Everyone here calls it Berkeley. It's the brand that's recognized among the money so I see no reason to deviate from it.
NYCGOBEARS
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In academic circles we've been called Berkeley forever.
Big Dog
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sorry, Dan, but that is just dumb. Right up there with that revolving C that marketing came up with a few years back.

Sure, 'Berkeley' is well known as the academic moniker, but 'Cal' has been the name for athletics for decades. Why conflate the two? (Hint: get winning teams in the revenue sports and branding will take care of itself. OTOH, all the branding in the world is worthless if we remain an athletic bottom-dweller.)

Not to mention, 'Cal' fits nicely on a ball cap; 'Berkeley' not so much.
NYCGOBEARS
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I just saw a girl get out of a taxi wearing a Berkeley shirt. Seriously. Lol
Sebastabear
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NYCGOBEARS said:

You're gonna buy that Berkeley CK bag right?
Well of course. And I meant this topic (again). Yeah I know I should just avoid clicking on the link, but it's like a soar tooth. Have to just keep poking it to confirm it still hurts. Short answer: yes.
NYCGOBEARS
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Hahaha. Fair enough.
concordtom
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NYCGOBEARS said:

In academic circles we've been called Berkeley forever.
Look at you, trying to upscale yourself as an "academic", lol!
concordtom
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okaydo said:







Dude needs to seriously check his cup.
Other dude already is.

So, NYC, are short shorts on their way back in?
concordtom
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oskirules said:

Acceptable:
Cal
California
University of California
University of California at Berkeley
Berkeley

Unacceptable:
Cal-Berkeley
California-Berkeley
UC Berkeley
UCB

2 of your "acceptable" are too long.
UC Berkeley is so common.
Why is Cal Berkeley unacceptable to you? It covers the two biggest bases!!!
concordtom
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SRBear said:

and they're using that chitty ucla shade of blue.
And that IS BS
Bear19
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packawana said:

Since working in the valley, I've noticed no one calls it Cal. Everyone here calls it Berkeley. It's the brand that's recognized among the money so I see no reason to deviate from it.
Abandoning "Cal" because the silicon valley czars want to call us "Berkeley" is shameful. Shame Shame SHAME!

Sincerely, graduate of Cal, our team is known as Cal Football, not Berkeley Football.

calumnus
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I used to get worked up about this stuff, but I have come to embrace our duel identities: "California" or "Cal" for sports and "Berkeley" for academics. Just like a superhero. Nerdy Clark Kent can be up for a Pulitzer, Superman can leap over tall buildings. Sure, when our team is called "Cal" many people across the country will not realize our football players attend difficult classes at an elite university and when we say we went to "Berkeley" many Silicon Valley or other business and academic contacts will not realize we went to a school that had a football team. But if we win football games and land jobs and business deals by being both Cal and Berkeley as the situation calls for, I am more than happy with it.
juarezbear
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NYCGOBEARS said:

I just saw a girl get out of a taxi wearing a Berkeley shirt. Seriously. Lol
I was wearing navy t-shirts with BERKELEY in gold letters in the 70's. This isn't anything new. Many people, myself included, chose Cal partly because of its reputation as a liberal school with a robust political scene. Leon Litwack attended Cal in the 40's or 50's and said liberalism was active before the FSM. I just don't understand my fellow Bears who attended and profess love for our school but hate the linkage to the political past. I've spent a fair amount of time at UCLA and always come away feeling like it is Berkeley Lite. Me, I like the real deal.
Bear8
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Aw, why fight it? Just accept we're a school with two names and to hell with anyone who doesn't understand it. We know where we belong.
oskirules
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concordtom said:

oskirules said:

Acceptable:
Cal
California
University of California
University of California at Berkeley
Berkeley

Unacceptable:
Cal-Berkeley
California-Berkeley
UC Berkeley
UCB

2 of your "acceptable" are too long.
UC Berkeley is so common.
Why is Cal Berkeley unacceptable to you? It covers the two biggest bases!!!
Cal Berkeley sounds like a cal state campus.
oskirules
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Berkeley



Cal




oskirules
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Tom Selleck


oskirules
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Berkeley and Cal



Berkeley is Cal





oskirules
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oskirules
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Who would have thought Clark Kent was Superman?

concordtom
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oskirules said:

concordtom said:

Why is Cal Berkeley unacceptable to you? It covers the two biggest bases!!!
Cal Berkeley sounds like a cal state campus.
Except that it's NOT!
Both names are prestigious, to me. But like one said, one is for athletics and the other for academics. Saying Cal Berkeley makes it clear we are talking about the same place. Which matters, as I discovered, as my father in law from RI used to call it Cal Tech. I explained the whole UC and CSU systems to him and Cal's rightful place in it all as the one original and leader of the pack, as well as our names which are not to be confused with any of the other campuses, least of all Cal Tech, not affiliated.

After I finished my little sermon, he flatly said "oh, okay", which made me feel like a pompous puss.
concordtom
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oskirules said:

Berkeley and Cal



Berkeley is Cal
Like, Twins?

How come that Clark guy always shows up on game day. Maybe someone at Calvin Klein could stitch together a blue and gold superman costume. Maybe dude has been frightened away by constant jeers of "take off that red shirt!"
OskiBear11Math
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juarezbear said:

NYCGOBEARS said:

I just saw a girl get out of a taxi wearing a Berkeley shirt. Seriously. Lol
I was wearing navy t-shirts with BERKELEY in gold letters in the 70's. This isn't anything new. Many people, myself included, chose Cal partly because of its reputation as a liberal school with a robust political scene. Leon Litwack attended Cal in the 40's or 50's and said liberalism was active before the FSM. I just don't understand my fellow Bears who attended and profess love for our school but hate the linkage to the political past. I've spent a fair amount of time at UCLA and always come away feeling like it is Berkeley Lite. Me, I like the real deal.
dajo9
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NYCGOBEARS said:

I just saw a girl get out of a taxi wearing a Berkeley shirt. Seriously. Lol
Pic or it didn't happen
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