bearister said:
The Official First Time in BI History There Has Been No Game Thread, Thread
Blame Trump.
... and Yanni Hufnagel.
Yanni Hufnagel (born August 26, 1982) is an American entrepreneur, former college basketball coach, and the founder and CEO of Atlanta-based The Lemon Perfect Company, maker of the enhanced water brand Lemon Perfect.
In 2017, Yanni Hufnagel founded The Lemon Perfect Company, a $100 million Atlanta-based producer of 5-calorie, zero sugar, lemon-infused beverages. His instinct to enter the emerging enhanced water categorycompeting with drinks like Bai, Vitaminwater, and Hintwas on trend, as he introduced Lemon Perfect, a healthier alternative to heavily
sweetened sports drinks.
Many Americans have been looking to reduce their consumption of less healthy, sugary drinks, and beverage manufacturers are answering with inventive alternatives to plain water. Hufnagel established his company with a mission to democratize drinkable wellness by making Lemon Perfect accessible for anyone, anytime, anywhere. The firm introduced the certified-organic, non-GMO, zero-sugar beverage at a low retail price, starting at $1.99 per bottle.
Hufnagel entered the world of value-added water within months of leaving a white-hot career in college basketball coaching that spanned a decade.
http://www.yannihufnagel.com/