I have no idea. But to your point, I would prefer the block C with the bear curled inside it that is shown right in this picture.

Can the administrator please fix my typo in the subject line? I wrote this post without my reading glasses and can no longer edit the subject line. Thank you!

BearSD said:

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IMO, "California" should be used as a logo more often. Putting it on the court is fine with me.

The state outline fits in with the assertion of representing the state and not just the city of Berkeley. Many other states' lead university college teams have the state outline on their basketball court. Alabama, Illinois, Kentucky, Missouri, North Carolina, Ohio State...

Half court line will probably be added later.

Logos behind the baselines could be taller, but maybe not much wider if they have to leave room for the logos of sponsors near the edges of the baseline.

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Interesting take. Maybe the logo should be similiar to the one in the picture but should read: "University of California, Berkeley, California, United States (of America).

Bobodeluxe said:

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The vast majority of acc fans have no idea what "cal" is. This map is an instructional aid.

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You really think the ACC is dumb and dumber. If so we can be a great teacher.......CAL

RedlessWardrobe said:

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BearSD said:

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IMO, "California" should be used as a logo more often. Putting it on the court is fine with me.

The state outline fits in with the assertion of representing the state and not just the city of Berkeley. Many other states' lead university college teams have the state outline on their basketball court. Alabama, Illinois, Kentucky, Missouri, North Carolina, Ohio State...

Half court line will probably be added later.

Logos behind the baselines could be taller, but maybe not much wider if they have to leave room for the logos of sponsors near the edges of the baseline.

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Interesting take. Maybe the logo should be similiar to the one in the picture but should read: "University of California, Berkeley, California, United States (of America).

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Try to findbthe half court line at Oregon. It has been minimalized

RedlessWardrobe said:

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AndyHogan14 said:

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I guess I am in the minority here, but I am thrilled that they are leaning into the name "California" and using the state outline. We are and have always been the flagship institution of the State of California and it is about time that we started acting like it.

To be perfectly honest, I have long felt the name "Cal" should really only be us, the alumni and the fans. Everything else should be plastered with "California" branding. It always drives me crazy when watching a game and we are playing Oregon/Washington/Arizona/etc. and they have their full name spelled out while our abbreviated name (Cal) is used.

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Although I prefer "Cal" (to me that clearly defines us), I can live with "California." But to show the state is overkill. It is still the University, not the state that we represent. This is complete speculation, but my guess is that in the college sports world when those outside the state see map outline, schools like UCLA, USC, and to a lesser extent us and furd come to mind. CALIFORNIA yes. California with the state outline, no.

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100% agree - I respect all opinions, but for me, we are Cal and that is our brand equity. To put a state design on the court is misleading and its also the logo the Golden State Warriors have used. Heck having Sather Gate or The Campanile would be much more appropriate if not "Cal", End of the day its the quality of the team on the court and our priority is winning games, but it is frustrating to me that the Cal Athletic Dept/marketing group, have not fully understood the Cal alumni emotion and brand equity value that all Cal fans/alumni are bonded to.

BearSD said:

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AndyHogan14 said:

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I guess I am in the minority here, but I am thrilled that they are leaning into the name "California" and using the state outline. We are and have always been the flagship institution of the State of California and it is about time that we started acting like it.

To be perfectly honest, I have long felt the name "Cal" should really only be us, the alumni and the fans. Everything else should be plastered with "California" branding. It always drives me crazy when watching a game and we are playing Oregon/Washington/Arizona/etc. and they have their full name spelled out while our abbreviated name (Cal) is used.

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Agreed. As an example, look at the way Alabama uses "Bama". You can wear a Bama hat, Bama t-shirt, Bama hoodie. It's a team mark. That gear is readily available for everyone who wants it. The primary mark, though, is "Alabama".

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Wait.

Are you suggesting we adopt the back half of our state name - Fornia? As in the land of fornication? I can see it now:

Fing hat,
Fing t-shirt,
Fing hoodie.

Marketing GENIUS!!!!

BeachedBear said:

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BearSD said:

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AndyHogan14 said:

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I guess I am in the minority here, but I am thrilled that they are leaning into the name "California" and using the state outline. We are and have always been the flagship institution of the State of California and it is about time that we started acting like it.

To be perfectly honest, I have long felt the name "Cal" should really only be us, the alumni and the fans. Everything else should be plastered with "California" branding. It always drives me crazy when watching a game and we are playing Oregon/Washington/Arizona/etc. and they have their full name spelled out while our abbreviated name (Cal) is used.

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Agreed. As an example, look at the way Alabama uses "Bama". You can wear a Bama hat, Bama t-shirt, Bama hoodie. It's a team mark. That gear is readily available for everyone who wants it. The primary mark, though, is "Alabama".

---

Wait.

Are you suggesting we adopt the back half of our state name - Fornia? As in the land of fornication? I can see it now:

Fing hat,
Fing t-shirt,
Fing hoodie.

Marketing GENIUS!!!!

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We might be on to something here... what 18-22 year old recruit could resist!

I'm sure I'm in the minority, but I always liked the Oskie (I think he was running) that was at center court back in the day (1970s - ?). I've always enjoyed the irony of a university with a goofy mascot but which is home to multiple Nobel Prize winners.

4thGenCal said:

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RedlessWardrobe said:

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AndyHogan14 said:

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I guess I am in the minority here, but I am thrilled that they are leaning into the name "California" and using the state outline. We are and have always been the flagship institution of the State of California and it is about time that we started acting like it.

To be perfectly honest, I have long felt the name "Cal" should really only be us, the alumni and the fans. Everything else should be plastered with "California" branding. It always drives me crazy when watching a game and we are playing Oregon/Washington/Arizona/etc. and they have their full name spelled out while our abbreviated name (Cal) is used.

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Although I prefer "Cal" (to me that clearly defines us), I can live with "California." But to show the state is overkill. It is still the University, not the state that we represent. This is complete speculation, but my guess is that in the college sports world when those outside the state see map outline, schools like UCLA, USC, and to a lesser extent us and furd come to mind. CALIFORNIA yes. California with the state outline, no.

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100% agree - I respect all opinions, but for me, we are Cal and that is our brand equity. To put a state design on the court is misleading and its also the logo the Golden State Warriors have used. Heck having Sather Gate or The Campanile would be much more appropriate if not "Cal", End of the day its the quality of the team on the court and our priority is winning games, but it is frustrating to me that the Cal Athletic Dept/marketing group, have not fully understood the Cal alumni emotion and brand equity value that all Cal fans/alumni are bonded to.

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The proliferation of the script "Cali" ruined it for me.

HearstMining said:

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I'm sure I'm in the minority, but I always liked the Oskie (I think he was running) that was at center court back in the day (1970s - ?). I've always enjoyed the irony of a university with a goofy mascot but which is home to multiple Nobel Prize winners.

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That was great. Kansas-still has the Jayhawk.

BearSD said:

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It's mind boggling that some of you graduates of the University of California hate the word "California" so much.

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I like CALIFORNIA (but think Cal logo is better for center court and center field , and especially don't like the state outline)

This court is better than the massive bear during the Cuonzo era, but as with the most recent oversized 'Cal' script design it gets a middling grade C at best.

I like the concept of featuring the state shape - classic look that works well for UNC and Indiana, but the execution leaves a lot to be desired. Using the outline of the state instead of a full colored-in shape just isn't very strong graphically.

For comparison:


And it seems like the outline was used in place of a full colored-in state shape to accommodate putting "California" instead of "Cal" on top of the state shape (not enough room to reverse the text - white text on solid color).

If having both state shape and California was deemed essential seems like the wood tone state shape with a bold California script overlaid would have been a stronger look.

I'm not a fan of the California or Golden Bears script lettering. Looks like softball jersey style. I prefer California and Golden Bears in the block letter style. Overall, it's a design fail, but like the concept.

"I like the concept of featuring the state shape - classic look that works well for UNC and Indiana, but the execution leaves a lot to be desired."

Exactly the point. Works well for UNC and Indiana. Does not work for us.