Nike is now handing out NIL deals directly to college and even high school athletes. Haley Jones is one of five to receive them. Not sure where this fits in the new landscape of college sports, but it does seem to give Stanford an even higher profile.

I think that's the way NIL is supposed to work

NIL collectives are an unexpected development

I wonder if they will ever come up with any clear rules and reporting requirements for this.

I doubt it

ESPN cobbled together this:

Interesting article with the most actual NIL $ I've seen, although very little transparency (and some schools want to make sure there isn't)

But from the little data in this article, I can see some schools have huge NIL dollars and many/most fairly modest amounts

For example:

Texas A&M - football players received $3.4 million in NIL deals, 81% of the almost $4.2 million for all athletes from July 1, 2021, to Aug. 1, 2022, and far above second-place men's basketball deals at $472,735. The women's team with the most in deals was softball, with $35,337.

Ohio State provided a slide presentation that shows 225 athletes have NIL deals for a combined $3 million. The men's sport with the highest combined deal value is football at $2.7 million, and gymnastics tops women's sports at $31,800.


Maryland's showed 81 transactions for football players totaling $199,709, followed by 18 transactions for field hockey players for $17,853. Maryland athletes were paid the most for social media posts ($139,422), but the three autograph deals listed were the most lucrative, averaging $5,933 -- each for football players. Social media deals were worth about $684 on average.

Nevada provided a spreadsheet that included the name of the company and a brief description of the deal, sometimes listing a dollar value but other times describing merchandise or other benefits. Athletes' names and sports were redacted. The highest dollar amount listed was $35,000 for a deal with Leaf Trading Cards.

Purdue showed 157 deals totaling $176,431

Texas showed totals by sport for NIL deals from August 2021 to May 2022. Football players topped the list with $879,447 in deals, followed by softball with $295,790.

South Florida released individual amounts paid by type of transaction, such as social media posts, camps and lessons, and public appearances, but didn't identify the transactions by sport. From July 2021 through August 2022, the most common deal -- a total of 96 -- was for social media posts adding up to about $8,275.

Washington, athletes signed 172 deals worth a combined $518,190 as of June 10. Of those deals, 52 were for football totaling $257,410, 17 were for men's basketball totaling $74,000 and 10 were for women's basketball totaling $95,000. The university did not detail which athletes or sports received the remainder. The largest individual deal, for $50,000, went to a female athlete, and the average cash deal value was $3,012.73. It also included information on some of its NIL partners, listing that 150 deals (average value $3,970) were with Huskies NIL collective Montlake Futures and 56 deals (average of $205.73) were with Opendorse.

Arizona State released a summary document that said "more than 110" athletes have signed deals, and "more than 75 deals involved football players" while "more than a dozen involve men's or women's swimming." The school provided no dollar figures.

https://www.espn.com/college-football/story/_/id/34739678/following-nick-saban-jimbo-fisher-nil-spat-schools-answer-call-transparency

That number reported for Texas looks low. There was that whole "Horns With Heart" program to give $50K to every O-lineman for a total of $800k: https://hornswithheart.org/press-release.html

If you add in players at skilled positions, the total $ figure must be higher than what's reported by ESPN. Maybe it's a timing issue, but I have to believe that Texas NIL totals are at least 5x what's reported here.

HearstMining said:

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That number reported for Texas looks low. There was that whole "Horns With Heart" program to give $50K to every O-lineman for a total of $800k: https://hornswithheart.org/press-release.html

If you add in players at skilled positions, the total $ figure must be higher than what's reported by ESPN. Maybe it's a timing issue, but I have to believe that Texas NIL totals are at least 5x what's reported here.

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it's probably a timing issue, as the UT press release is an official communication

if you read the espn article the info reported was for different periods of time and different levels of transparency (with few schools giving specific, clear and complete numbers/breakdowns)

I think the point is the power programs have multi-million dollar NIL deals, where as the rest of the P5 teams, and mid-majors generally have a fraction of NIL $

annarborbear said:

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Nike is now handing out NIL deals directly to college and even high school athletes. Haley Jones is one of five to receive them. Not sure where this fits in the new landscape of college sports, but it does seem to give Stanford an even higher profile.

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Now becomes another factor in shoe deals? IF I were an AD, I would take less upfront/yearly dollars if the shoe company was willing to do a specific and significant NIL deal....