valkyries: a modern template for marketing cal women's basketball

1,049 Views | 1 Replies | Last: 4 mo ago by ClayK
Shocky1
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Quote:

fun fact: new marketing director jason hobar is reporting to the competent (hard working) beth tafolla-voetsch (director of fundraising) & NOT jay & jenny (the limited time current co athletic ****tards)

organizational restructuring for TERMINATIONS#

the wnba franchise valkyries (23-21) with their FUN multi pronged inclusive marketing strategy averaged 18,046 fans this season

say that # out loud, 18,046

and that's starting from ground zero with zero tixs sold on day one, got it??

yeah the valkyries know how to innovatively connect with the greater bay area fan market space in today's 6 second attention economy (snoopy understands this ****, jay & jenny not so much despite rich paying each of them just south of $500,000 for their bull**** clownshow, wut a ******* waste of money!!)

https://instagr.am/p/DP1mV1VEZ0O
ClayK
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One of the most amazing attendance stories in sports history, I'd say -- and boosted by a scrappy, underdog team with a brilliant coach.

But a completely different market than Cal or college sports. Cal needs students, especially female students, to come to the games, and attracting them is a lot different than motivating an older audience to travel to Chase and spend tons of money. Also, young players can go to the WNBA games because they're not in season, and that also changes things.
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