stu said:
FWIW I know more than a few women who follow men's sports but have no interest in women's sports. Dunno why.
Years ago, I was involved with focus groups having to do with this. Women had interest in sports based on supporting their significant others, and their kids/sons. The idea that women wanted women sports, and that would be a "whole new audience" wasn't true at that time.
I would guess(not involved with anything that would show me interest) that now you have a variety of things going on: girls are more likely to grow up being sports fan, that it's not just a "boys" thing. Women can like women's sports, but also be supported in doing so. Thanks to media, and other exposure (social media etc.) there is general growth in interest in sports, and they have also learned that gambling can be fun. And yes, some women just like sports because they want to be supportive...