Bear Insider Ultimate Insider Podcast E3 -S&C HC Brian Johnson

Mike: The culture that you build around the athletes that are playing for you overcomes a lot of X's and O's. It overcomes talent oftentimes. And building great culture is absolutely essential for any team to have success. The guy who has to get that done on any team is the strength coach, the guy who's in charge of human performance, who's in charge the weight room. These guys work hard every single day. You have to build that culture. He has to do it with a team.