Hello Charlotte! Brought to you by the California Legends Collective. #GoBearsNIL pic.twitter.com/9x0YxqOkDF
— California Legends (@ca_legends_) September 14, 2024
Agreed. It didn't cost the marketing team a penny. If it flopped, no big deal and they can't be blamed for it. As it turned out, this is best and most recognized marketing campaign in my 50+ years as a Cal fan.sycasey said:
Pretty incredible that the actual marketing team didn't want to do any of this.
money money money.. (for those in a rush maybe skip ahead to ~1:50 mins)sycasey said:
Pretty incredible that the actual marketing team didn't want to do any of this.
ferCALgm2 said:
GT fans will love the billboard, though! At the ATL airport a GT fan saw me in Cal gear and walked over to welcome us to the ACC, and congratulate us on the win. He said it's always a good day when Auburn loses.
A couple of the ACC’s newest members leaning heavy into marketing in Atlanta. Cal has a billboard in midtown to celebrate beating Auburn (lol) and SMU is on the MARTA bus. No sign of Stanford. pic.twitter.com/ceZujWf2yJ
— Austin Pendergist (@apthirteen) September 12, 2024
Hello Tallahassee! Corner of Tennessee and Whitehall. Brought to you by the California Legends Collective. @espn @ESPNCFB @CalFootball @THEJAYDNOTT #GoBears pic.twitter.com/kFGNgvDsAl
— California Legends (@ca_legends_) September 18, 2024
Nice work!Sebastabear said:
Out this morning. New location in Tallahassee. Will be up all week. We thought about a new tagline but decided "THANK Y'ALL FOR THE INVITATION" still worked best at FSU for reasons that should be obvious.Hello Tallahassee! Corner of Tennessee and Whitehall. Brought to you by the California Legends Collective. @espn @ESPNCFB @CalFootball @THEJAYDNOTT #GoBears pic.twitter.com/kFGNgvDsAl
— California Legends (@ca_legends_) September 18, 2024
Who knew the Cal Fanbase was this spicy?!? First they put up “Proud to rep the ACC” billboards in Atlanta and Charlotte after beating Auburn, and now they’re roasting FSU on the web. https://t.co/aUfvexuQA7
— Tunde Ayinla (@TundeTimes) September 18, 2024
smh said:
ot, just curious, econ141..
https://classes.berkeley.edu/content/2021-spring-econ-141-001-lec-001
Where do these numbers come from.....I recall (maybe not so correctly): Chem 1A, 1B, Chem 8,9 (organic), Physics 4A, 4B, 4C, (for engineers), Physics 3A, 3B for (pharms, pre dentals, pre meds), and the whole 10 series to listen to out of major Nobel Laureates.. Walk back to 1959stinger78 said:
I took Chem 1 and 2 (organic) and Calc 1 and 2 (differentials) simultaneously 2 terms in a row. Did OK first term, almost flunked both second term. Turned that "gentleman's D" in Calc 2 into a "B" in Calc 3 (Integrals) third term. The following year I tool Physics 1 and 2 with no other science or math. It's all in keeping the plate manageable.
OdontoBear66 said:Where do these numbers come from.....I recall (maybe not so correctly): Chem 1A, 1B, Chem 8,9 (organic), Physics 4A, 4B, 4C, (for engineers), Physics 3A, 3B for (pharms, pre dentals, pre meds), and the whole 10 series to listen to out of major Nobel Laureates.. Walk back to 1959stinger78 said:
I took Chem 1 and 2 (organic) and Calc 1 and 2 (differentials) simultaneously 2 terms in a row. Did OK first term, almost flunked both second term. Turned that "gentleman's D" in Calc 2 into a "B" in Calc 3 (Integrals) third term. The following year I tool Physics 1 and 2 with no other science or math. It's all in keeping the plate manageable.
now is a good time to remind everybody that markeisha directly showed ZERO interest in the billboard project which is building interest in the cal football program on a national footprintShocky1 said:
kevin's humour laced (in a sad way) vignette is yet another example/insight of knowlton surrounding himself with people that resent/don't like football, all roads in the billboard case lead back to the obstinate & 100% incompetent/non innovative markeisha everrett
even after the successful trial run of FREE students tixs for a couple of basketball games last season, she has reverted back to selling a $125 student pass which is unaffordable for those that are poor as **** (like my moms back in the day) which means there are thousands of current students that will never go to a football or basketball game, will never become season tix buyers after college & will probably never donate to the university...they are the disenfranchised who view berkeley in a transactional manner without school spirit or crying tears of joy (like shocky) when stormin' the field/court after an EPIC victory
the lazy azz markeisha needs to be reassigned to berkeley parking enforcement, she should work 8:00 am to 5:00 pm every day with two 30 minute breaks for food
until then there will be tens of thousands of empty seats at memorial stadium on gamedays that could've been given FREE to students or sold to young alums (particularly those starting families) that are priced out of the 49ers & warriors...of course one of the tricks of worthless bureaucrats is to set really low sales metrics & then claim victory with almost half the stadium empty1. Have a vision
— Markeisha Everett (@MarkeishaDenise) February 12, 2019
2. Stay persistent
3. Be consistent
4. Be accountable
5. Collaborate
6. Always remain a student of your craft
7. Take risk
8. Be humble
9. Never be afraid to start again
10. Lead by example #DoWork #ChampionshipEffort
Hello Charlotte! Hello Atlanta! Hello ACC! Brought to you by the California Legends Collective.#GoBears@espn @ESPNCFB @CollegeGameDay @CalFootball pic.twitter.com/K8GANKqNKt
— California Legends (@ca_legends_) September 24, 2024
Sebastabear said:
Live this morning. Go Bears!Hello Charlotte! Hello Atlanta! Hello ACC! Brought to you by the California Legends Collective.#GoBears@espn @ESPNCFB @CollegeGameDay @CalFootball pic.twitter.com/K8GANKqNKt
— California Legends (@ca_legends_) September 24, 2024
Not to defend Markeisha because I think she's terrible at this job, but $125 is a pretty consistent inflation-adjusted price for season tickets. I'm digging back into my old emails, and back in 2005 the price for student season tickets was $80. Wouldn't you know, $125 in today's was $78 back in 2005.Shocky1 said:
even after the successful trial run of FREE students tixs for a couple of basketball games last season, she has reverted back to selling a $125 student pass which is unaffordable for those that are poor as **** (like my moms back in the day) which means there are thousands of current students that will never go to a football or basketball game, will never become season tix buyers after college & will probably never donate to the university...
**** that I remember in 2006 for freshmen football tickets: $28.Econ141 said:
Your need to performance adjust that. What you got for that 70+ dollars in 2005 is light years vs the product you get today. Take it from a Berkeley econ major - Markeisha sucks!
Strykur said:**** that I remember in 2006 for freshmen football tickets: $28.Econ141 said:
Your need to performance adjust that. What you got for that 70+ dollars in 2005 is light years vs the product you get today. Take it from a Berkeley econ major - Markeisha sucks!
Here's my take: by-and-large most people working in the AD are not "Cal people", and as such they are there to collect a paycheck, nothing more. To that end (and a similar problem exists with politicians), they're not going to want to invest in initiatives where the payoff comes a decade later because they may not be around to reap the rewards. Hence, the KPIs and OKRs that they set all have a very short time horizon.Cal88 said:
Any financial model that considers student gate receipts as a primary KPI is incredibly short-sighted.
.pingpong2 said:Here's my take: by-and-large most people working in the AD are not "Cal people", and as such they are there to collect a paycheck, nothing more. To that end (and a similar problem exists with politicians), they're not going to want to invest in initiatives where the payoff comes a decade later because they may not be around to reap the rewards. Hence, the KPIs and OKRs that they set all have a very short time horizon.Cal88 said:
Any financial model that considers student gate receipts as a primary KPI is incredibly short-sighted.