Billboard Project

3,453 Views | 27 Replies | Last: 3 days ago by Econ141
Sebastabear
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As promised, here's a more complete explanation of the billboard project I mentioned in the "People are Reacting" thread.

I believe this project presents an interesting opportunity. Unfortunately, I believe it's also an indictment of the profound dysfunction that permeates various parts of our athletic department and (in this case specifically) our marketing group.

Last December when we were in the throes of trying to get Jaydn Ott to return to Cal for his final season, a few members of the football staff (who are awesome) and a few donors and I came up with the idea of putting billboards into select major ACC markets (Atlanta, Charlotte, Miami, Dallas, Boston, etc.) to advertise the team. Concept was we could start off advertising Cal football to the ACC (using Jaydn and maybe Fernando in Miami and a few others in their homes towns) and then transition that into a Heisman campaign for Jaydn if he blows up on the field like we all think he could. Hope was we could generate some hype for the program going into this absolutely critical make or break season. Cal will be "new" to the ACC this year and this year only. So we needed to strike now.

Beauty from Cal's standpoint is we thought we could raise funds from alumni in these markets to fund this and it would be essentially free for Cal. We had a very generous donor lined up already who agreed to cover Atlanta. We had a few other leads in other markets. We thought we could use this project to allow Cal to reconnect with these alumni and remind them of how Cal athletics was coming to their homes. Win/win. Plus it would help demonstrate to the world that Cal was serious about revitalizing its football program and making a splash. Cal has 4.9m views (and counting) on its post painting the ACC logo on to its field. The most views of a Cal football post ever. People are interested in this story and what it says about college football writ large.

Only thing (literally the only thing) our marketing group needed to do was find a billboard company and give us a price so we could fundraise for it. That was it. And that was seven months ago. During those seven months they made it abundantly clear that they could not possibly be less interested in this project. But we now finally have a quote for two digital billboards in three markets (Atlanta, Dallas and Miami) for a three month campaign. Of course marketing has given us zero information on where these billboards would be located in those markets (high traffic? low? near a sports stadium?) or how many other ads we'd be sharing the billboard with (where we one of three? One of 100? ). We still have to nail those details down, but assuming they check out I think we now at least finally have enough information to move forward.

If someone reading this likes the idea and wants to adopt an ACC market, please drop a line to Adam Brooks in Cal Athletics Development (atbrooks@berkeley.edu). Adam is terrific and I know he'd love to hear from you. I think cost for a market would be about $75k for the three month campaign, or more precisely about $27k per city per month. If any of these numbers sound feasible to you then jump in here.

I'd love to show Cal marketing that we can in fact get this done; I've seen the script football came up with and it looks great. To forestall the question though, much as Cal would appreciate $500 or $1,000 donations that's not where we are. We can't run a GoFund me for something like this and, as I've said before, folks often overestimate how many of you want to jump in with relatively small donations. I deeply appreciate you all, but there just aren't enough of you. Goal is for Cal to win enough games so the next time we want to fund something like this with a bunch of smaller donations there would be enough of you; but that day is not today.

This billboard project has at least been engaging in that it's reminiscent of the things I used to work on for Cal sports before NIL ate my life and all my money. These projects are gratifying since they are very tangible and specific. But I have to note that completing them just treats the symptoms and not the disease. Random alums should not need to push and pull and scream to get stuff like this done. The professionals who are handsomely paid by Cal to do these things need to get them done. And we all need to just show up to games and clap. That's our job.

I have told Chancellor Lyons that there needs to be a significant culture shift in terms of how the University and our administrators views our athletics department. We badly need people in our administration who understand part of their job is to get to "yes" and to find ways to help Cal win. Decades of this rot needs to cleared out if we want this program to survive and that needs to happen yesterday. But in the meantime, those of us on the outside can still make a difference. This is one of those ways.
bencgilmore
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cool idea!

like i said on the other board.. if the billboard doesn't work out, is getting a guy to fly a skywriting campaign over a major ACC game (UNC @ Clemson or something along those lines) an option? Might be easier to schedule you'd hit some very important eyeballs in doing so
CNHTH
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With respect to Dallas.
All I'll say is
Cynthia + Jason = giant Jaydn Ott for heisman laser hologram on the side of American Airlines arena
graguna
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Sebastabear said:

As promised, here's a more complete explanation of the billboard project I mentioned in the "People are Reacting" thread.

I believe this project presents an interesting opportunity. Unfortunately, I believe it's also an indictment of the profound dysfunction that permeates various parts of our athletic department and (in this case specifically) our marketing group.

Last December when we were in the throes of trying to get Jaydn Ott to return to Cal for his final season, a few members of the football staff (who are awesome) and a few donors and I came up with the idea of putting billboards into select major ACC markets (Atlanta, Charlotte, Miami, Dallas, Boston, etc.) to advertise the team. Concept was we could start off advertising Cal football to the ACC (using Jaydn and maybe Fernando in Miami and a few others in their homes towns) and then transition that into a Heisman campaign for Jaydn if he blows up on the field like we all think he could. Hope was we could generate some hype for the program going into this absolutely critical make or break season. Cal will be "new" to the ACC this year and this year only. So we needed to strike now.

Beauty from Cal's standpoint is we thought we could raise funds from alumni in these markets to fund this and it would be essentially free for Cal. We had a very generous donor lined up already who agreed to cover Atlanta. We had a few other leads in other markets. We thought we could use this project to allow Cal to reconnect with these alumni and remind them of how Cal athletics was coming to their homes. Win/win. Plus it would help demonstrate to the world that Cal was serious about revitalizing its football program and making a splash. Cal has 4.9m views (and counting) on its post painting the ACC logo on to its field. The most views of a Cal football post ever. People are interested in this story and what it says about college football writ large.

Only thing (literally the only thing) our marketing group needed to do was find a billboard company and give us a price so we could fundraise for it. That was it. And that was seven months ago. During those seven months they made it abundantly clear that they could not possibly be less interested in this project. But we now finally have a quote for two digital billboards in three markets (Atlanta, Dallas and Miami) for a three month campaign. Of course marketing has given us zero information on where these billboards would be located in those markets (high traffic? low? near a sports stadium?) or how many other ads we'd be sharing the billboard with (where we one of three? One of 100? ). We still have to nail those details down, but assuming they check out I think we now at least finally have enough information to move forward.

If someone reading this likes the idea and wants to adopt an ACC market, please drop a line to Adam Brooks in Cal Athletics Development (atbrooks@berkeley.edu). Adam is terrific and I know he'd love to hear from you. I think cost for a market would be about $75k for the three month campaign, or more precisely about $27k per city per month. If any of these numbers sound feasible to you then jump in here.

I'd love to show Cal marketing that we can in fact get this done; I've seen the script football came up with and it looks great. To forestall the question though, much as Cal would appreciate $500 or $1,000 donations that's not where we are. We can't run a GoFund me for something like this and, as I've said before, folks often overestimate how many of you want to jump in with relatively small donations. I deeply appreciate you all, but there just aren't enough of you. Goal is for Cal to win enough games so the next time we want to fund something like this with a bunch of smaller donations there would be enough of you; but that day is not today.

This billboard project has at least been engaging in that it's reminiscent of the things I used to work on for Cal sports before NIL ate my life and all my money. These projects are gratifying since they are very tangible and specific. But I have to note that completing them just treats the symptoms and not the disease. Random alums should not need to push and pull and scream to get stuff like this done. The professionals who are handsomely paid by Cal to do these things need to get them done. And we all need to just show up to games and clap. That's our job.

I have told Chancellor Lyons that there needs to be a significant culture shift in terms of how the University and our administrators views our athletics department. We badly need people in our administration who understand part of their job is to get to "yes" and to find ways to help Cal win. Decades of this rot needs to cleared out if we want this program to survive and that needs to happen yesterday. But in the meantime, those of us on the outside can still make a difference. This is one of those ways.
If you find the donors, I'm happy to place the media for you. I'm certain I can help negotiate better rates than the CAL athletic dept and I'll kick any saving back to the CAL NIL fund. Or just get you far more media for the same spend. I buy media for my clients all the time and have in the past for several bay area pro sports franchises.
going4roses
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Seems the marketing department is not taking advantage of the super hard work and extremely heavy (costly) lifting to keep the Athletic Department alive. 7 mos ago smh

Incompetence/Nepotism
Tell someone you love them and try to have a good day
Shocky1
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kevin's humour laced (in a sad way) vignette is yet another example/insight of knowlton surrounding himself with people that resent/don't like football, all roads in the billboard case lead back to the obstinate & 100% incompetent/non innovative markeisha everrett

even after the successful trial run of FREE students tixs for a couple of basketball games last season, she has reverted back to selling a $125 student pass which is unaffordable for those that are poor as **** (like my moms back in the day) which means there are thousands of current students that will never go to a football or basketball game, will never become season tix buyers after college & will probably never donate to the university...they are the disenfranchised who view berkeley in a transactional manner without school spirit or crying tears of joy (like shocky) when stormin' the field/court after an EPIC victory

the lazy azz markeisha needs to be reassigned to berkeley parking enforcement, she should work 8:00 am to 5:00 pm every day with two 30 minute breaks for food

until then there will be tens of thousands of empty seats at memorial stadium on gamedays that could've been given FREE to students or sold to young alums (particularly those starting families) that are priced out of the 49ers & warriors...of course one of the tricks of worthless bureaucrats is to set really low sales metrics & then claim victory with almost half the stadium empty
Sebastabear
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Excited to provide an update on this billboard project.

When last we left our heroes (ahem) they were caught in an existential quagmire, having spent seven months trying to get Cal marketing to come up with a proposal to place billboards in select ACC markets. It honestly looked like it was just not going to happen. And frustration levels were through the roof.

Then I made a post on Bear Insider and voila, not one, not two, but three separate posters with expertise in billboards (who knew?) reached out to help. I need to give a special shout out to BearCam , who was not only the first one to respond, but also the one that completely transformed this project from stuck to awesome

We decided to start with Charlotte since that's ACC headquarters and the location for the upcoming ACC media days. BearCam had connections with the billboard companies in Charlotte and was able in very short order to negotiate a sweet deal for us to get something up in five separate locations in Charlotte. For some reason, buying five billboards is cheaper than buying one billboard, which I don't really understand but I learned long ago to never kick an open door so I'm going with it. Without BearCam's help this wouldn't have happened.

Long story short, we were able to produce this image and it will be up and running in Charlotte on five separate billboards starting Monday.

The billboard has the tagline "Thank y'all for the invitation" and lists the four away ACC games we are playing this year. This is a low-key way of trying to introduce ourselves to these new markets and maybe a not so subtle dig at those who are less than thrilled with our inclusion. You can decide for yourself.

I am paying for the Charlotte market (you can't take it with you) and we have another donor covering Atlanta, but I would love to get this out into other markets if others are willing to step up. In particular, I cannot stop laughing over the idea of putting this up in Tallahassee for somewhat obvious reasons. If painting the ACC logo on our field got 5 million views, I think that would be a social media nuclear bomb.

I have to give a shout out here to the folks at Cal who moved heaven and earth to finally get this done. Adam Brooks from development, Andrew McGraw and Max Wood from football all dropped everything, and in Andrew's case plugged in from vacation, to get this done in 72 hours. We talk a lot about those who stand in the way of success at Cal but there are many people over there who are working every day to help make Cal better. And they don't always get the credit they deserve.

Go Bears!






harebear
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This is so exciting. Love to see these kind of moves towards restoring Cal's prominence as a national brand in the revenue sports.

Major props to you, BearCam, and everyone in the athletic dept who helped push this through.
Eastern Oregon Bear
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I LOVE this! I never thought I'd see Cal do a campaign like this to improve our national brand awareness. This is exactly the kind of out of the box thinking we need to keep Cal relevant in this changing and turbulent era of college football. That and just win, baby. In the overall scheme of things, it isn't that expensive either. Sebastabear and BearCam, thanks so very much for spearheading this. Thanks to the other media experts that helped too. Much appreciated!
bearsandgiants
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Sebastabear said:

Excited to provide an update on this billboard project.

When last we left our heroes (ahem) they were caught in an existential quagmire, having spent seven months trying to get Cal marketing to come up with a proposal to place billboards in select ACC markets. It honestly looked like it was just not going to happen. And frustration levels were through the roof.

Then I made a post on Bear Insider and voila, not one, not two, but three separate posters with expertise in billboards (who knew?) reached out to help. I need to give a special shout out to BearCam , who was not only the first one to respond, but also the one that completely transformed this project from stuck to awesome

We decided to start with Charlotte since that's ACC headquarters and the location for the upcoming ACC media days. BearCam had connections with the billboard companies in Charlotte and was able in very short order to negotiate a sweet deal for us to get something up in five separate locations in Charlotte. For some reason, buying five billboards is cheaper than buying one billboard, which I don't really understand but I learned long ago to never kick an open door so I'm going with it. Without BearCam's help this wouldn't have happened.

Long story short, we were able to produce this image and it will be up and running in Charlotte on five separate billboards starting Monday.

The billboard has the tagline "Thank y'all for the invitation" and lists the four away ACC games we are playing this year. This is a low-key way of trying to introduce ourselves to these new markets and maybe a not so subtle dig at those who are less than thrilled with our inclusion. You can decide for yourself.

I am paying for the Charlotte market (you can't take it with you) and we have another donor covering Atlanta, but I would love to get this out into other markets if others are willing to step up. In particular, I cannot stop laughing over the idea of putting this up in Tallahassee for somewhat obvious reasons. If painting the ACC logo on our field got 5 million views, I think that would be a social media nuclear bomb.

I have to give a shout out here to the folks at Cal who moved heaven and earth to finally get this done. Adam Brooks from development, Andrew McGraw and Max Wood from football all dropped everything, and in Andrew's case plugged in from vacation, to get this done in 72 hours. We talk a lot about those who stand in the way of success at Cal but there are many people over there who are working every day to help make Cal better. And they don't always get the credit they deserve.

Go Bears!









This is ****ing fantastic. I love the line. Will do well in Texas, too, for sure. Thank you so much for making this happen. Go Bears!
EC bear
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This is just plain awesome. I love it. Amazing work by you and the community here!
KoreAmBear
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Sebastabear said:

Excited to provide an update on this billboard project.

When last we left our heroes (ahem) they were caught in an existential quagmire, having spent seven months trying to get Cal marketing to come up with a proposal to place billboards in select ACC markets. It honestly looked like it was just not going to happen. And frustration levels were through the roof.

Then I made a post on Bear Insider and voila, not one, not two, but three separate posters with expertise in billboards (who knew?) reached out to help. I need to give a special shout out to BearCam , who was not only the first one to respond, but also the one that completely transformed this project from stuck to awesome

We decided to start with Charlotte since that's ACC headquarters and the location for the upcoming ACC media days. BearCam had connections with the billboard companies in Charlotte and was able in very short order to negotiate a sweet deal for us to get something up in five separate locations in Charlotte. For some reason, buying five billboards is cheaper than buying one billboard, which I don't really understand but I learned long ago to never kick an open door so I'm going with it. Without BearCam's help this wouldn't have happened.

Long story short, we were able to produce this image and it will be up and running in Charlotte on five separate billboards starting Monday.

The billboard has the tagline "Thank y'all for the invitation" and lists the four away ACC games we are playing this year. This is a low-key way of trying to introduce ourselves to these new markets and maybe a not so subtle dig at those who are less than thrilled with our inclusion. You can decide for yourself.

I am paying for the Charlotte market (you can't take it with you) and we have another donor covering Atlanta, but I would love to get this out into other markets if others are willing to step up. In particular, I cannot stop laughing over the idea of putting this up in Tallahassee for somewhat obvious reasons. If painting the ACC logo on our field got 5 million views, I think that would be a social media nuclear bomb.

I have to give a shout out here to the folks at Cal who moved heaven and earth to finally get this done. Adam Brooks from development, Andrew McGraw and Max Wood from football all dropped everything, and in Andrew's case plugged in from vacation, to get this done in 72 hours. We talk a lot about those who stand in the way of success at Cal but there are many people over there who are working every day to help make Cal better. And they don't always get the credit they deserve.

Go Bears!







I so appreciate what you do @Sebastabear and how you act to make it happen. This feels like what Oregon did for Joey Heisman by putting billboards in Times Square, and their more recent football ads in LA. In this world of marketing and perception, these things matter.
going4roses
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Much love and thanks to all those involved with the program and this task on the To Do List.

Go Bears

Let's go out and get the W's to justify more investment into the program. Looking from outside in this is about winning the short /medium/ long game on and off the field. Let this moment be something that capitulates the program/brand to the next level !!!

Go Bears for Life !!!

Tell someone you love them and try to have a good day
sonofabear51
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Bloody freakin' awesome!!!

GO BEARS!!
Start Slowly and taper off
AunBear89
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(Puts on grammar cop hat)
I believe it should be "Thanks, y'all…"

Just sayin' - Number One public university, and all that, so we should probably get this right.

Rule of thumb when dealing with marketing professionals: don't trust their grammar skills.
"There are three kinds of lies: lies, damned lies, and statistics." -- (maybe) Benjamin Disraeli, popularized by Mark Twain
Cal88
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Nice work!!!

Awesome idea and execution.

Thanks to all that made it happen and Go Bears!!!

Looking forward to the new Bear grounds!
oski003
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AunBear89 said:

(Puts on grammar cop hat)
I believe it should be "Thanks, y'all…"

Just sayin' - Number One public university, and all that, so we should probably get this right.

Rule of thumb when dealing with marketing professionals: don't trust their grammar skills.


Thank y'all is correct. However, your suggestion wouldn't necessarily be incorrect. It is similar to thank you versus thanks.
Bearly Clad
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For the FSU billboard you should work in a "bless your heart" since it's both complimentary but also a classic southern passive-aggressive dig. Like "bless y'all's hearts for the invite" or "bless your hearts, thanks for the invite" (I don't have in depth marketing experience so idk if they charge per letter) if we beat them in their place this year it'll sting 10x as bad guaranteed

Edit: if any really enterprising and vindictive fan wanted to they should send a skywriting/banner flyover over any ACC team we beat the week after that says "this is Bear Territory" with a script Cal. Give some people/journalists a head's up so they know to take notice and take pictures and I guarantee it goes viral, then after the first week the attention just snowballs on its own
Sebastabear
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Billboards are now up in Charlotte! Here are pics from two of the locations. If you'd like to see something similar in a city near you (and you happen to live in an ACC market) or just if you have the means and inclination to support Cal football, please reach out to atbrooks@berkeley.edu. Go Bears!



MTbear22
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Bearly Clad said:

For the FSU billboard you should work in a "bless your heart" since it's both complimentary but also a classic southern passive-aggressive dig. Like "bless y'all's hearts for the invite" or "bless your hearts, thanks for the invite" (I don't have in depth marketing experience so idk if they charge per letter) if we beat them in their place this year it'll sting 10x as bad guaranteed

Edit: if any really enterprising and vindictive fan wanted to they should send a skywriting/banner flyover over any ACC team we beat the week after that says "this is Bear Territory" with a script Cal. Give some people/journalists a head's up so they know to take notice and take pictures and I guarantee it goes viral, then after the first week the attention just snowballs on its own


Bless your heart is 100% always negative in some way or another in the south
GivemTheAxe
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Sebastabear said:

Excited to provide an update on this billboard project.

When last we left our heroes (ahem) they were caught in an existential quagmire, having spent seven months trying to get Cal marketing to come up with a proposal to place billboards in select ACC markets. It honestly looked like it was just not going to happen. And frustration levels were through the roof.

Then I made a post on Bear Insider and voila, not one, not two, but three separate posters with expertise in billboards (who knew?) reached out to help. I need to give a special shout out to BearCam , who was not only the first one to respond, but also the one that completely transformed this project from stuck to awesome

We decided to start with Charlotte since that's ACC headquarters and the location for the upcoming ACC media days. BearCam had connections with the billboard companies in Charlotte and was able in very short order to negotiate a sweet deal for us to get something up in five separate locations in Charlotte. For some reason, buying five billboards is cheaper than buying one billboard, which I don't really understand but I learned long ago to never kick an open door so I'm going with it. Without BearCam's help this wouldn't have happened.

Long story short, we were able to produce this image and it will be up and running in Charlotte on five separate billboards starting Monday.

The billboard has the tagline "Thank y'all for the invitation" and lists the four away ACC games we are playing this year. This is a low-key way of trying to introduce ourselves to these new markets and maybe a not so subtle dig at those who are less than thrilled with our inclusion. You can decide for yourself.

I am paying for the Charlotte market (you can't take it with you) and we have another donor covering Atlanta, but I would love to get this out into other markets if others are willing to step up. In particular, I cannot stop laughing over the idea of putting this up in Tallahassee for somewhat obvious reasons. If painting the ACC logo on our field got 5 million views, I think that would be a social media nuclear bomb.

I have to give a shout out here to the folks at Cal who moved heaven and earth to finally get this done. Adam Brooks from development, Andrew McGraw and Max Wood from football all dropped everything, and in Andrew's case plugged in from vacation, to get this done in 72 hours. We talk a lot about those who stand in the way of success at Cal but there are many people over there who are working every day to help make Cal better. And they don't always get the credit they deserve.

Go Bears!







Fantastic outside the box thinking and planning and implementation.
Kudos for the efforts of everyone involved.

This shows what smart and motivated Cal grads can do when they take on a task.

Very different from the results our AD often gets from so many other non-Cal administrators who try to apply "same old" approaches they have picked up in non-Cal B-School that have never worked at Cal.
Those "old school" administrators ignore (or sometimes actively discourage) the assistance that can be provided by brilliant Cal Alums.

BTW, I love the poster and the fact that the "Cal" logo is Big and Bold and in everyone's faces.
Sebastabear
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GivemTheAxe said:

. BTW, I love the poster and the fact that the "Cal" logo is Big and Bold and in everyone's faces.


Thank you! Amusingly my main contribution to the layout here was telling them they needed to make the Cal logo much, much bigger. That and that we needed to remove the Auburn game from the schedule. Yes it is an away game, but it didn't fit thematically with the "thank you for the invitation" tagline. Otherwise Max deserves all the credit.
southseasbear
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Sebastabear said:

GivemTheAxe said:

. BTW, I love the poster and the fact that the "Cal" logo is Big and Bold and in everyone's faces.


Thank you! Amusingly my main contribution to the layout here was telling them they needed to make the Cal logo much, much bigger. That and that we needed to remove the Auburn game from the schedule. Yes it is an away game, but it didn't fit thematically with the "thank you for the invitation" tagline. Otherwise Max deserves all the credit.
Why didn't Auburn fit?
CalBearinLA
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southseasbear said:

Sebastabear said:

GivemTheAxe said:

. BTW, I love the poster and the fact that the "Cal" logo is Big and Bold and in everyone's faces.


Thank you! Amusingly my main contribution to the layout here was telling them they needed to make the Cal logo much, much bigger. That and that we needed to remove the Auburn game from the schedule. Yes it is an away game, but it didn't fit thematically with the "thank you for the invitation" tagline. Otherwise Max deserves all the credit.
Why didn't Auburn fit?


Not an ACC away game.
mbBear
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Sebastabear said:

Excited to provide an update on this billboard project.

When last we left our heroes (ahem) they were caught in an existential quagmire, having spent seven months trying to get Cal marketing to come up with a proposal to place billboards in select ACC markets. It honestly looked like it was just not going to happen. And frustration levels were through the roof.

Then I made a post on Bear Insider and voila, not one, not two, but three separate posters with expertise in billboards (who knew?) reached out to help. I need to give a special shout out to BearCam , who was not only the first one to respond, but also the one that completely transformed this project from stuck to awesome

We decided to start with Charlotte since that's ACC headquarters and the location for the upcoming ACC media days. BearCam had connections with the billboard companies in Charlotte and was able in very short order to negotiate a sweet deal for us to get something up in five separate locations in Charlotte. For some reason, buying five billboards is cheaper than buying one billboard, which I don't really understand but I learned long ago to never kick an open door so I'm going with it. Without BearCam's help this wouldn't have happened.

Long story short, we were able to produce this image and it will be up and running in Charlotte on five separate billboards starting Monday.

The billboard has the tagline "Thank y'all for the invitation" and lists the four away ACC games we are playing this year. This is a low-key way of trying to introduce ourselves to these new markets and maybe a not so subtle dig at those who are less than thrilled with our inclusion. You can decide for yourself.

I am paying for the Charlotte market (you can't take it with you) and we have another donor covering Atlanta, but I would love to get this out into other markets if others are willing to step up. In particular, I cannot stop laughing over the idea of putting this up in Tallahassee for somewhat obvious reasons. If painting the ACC logo on our field got 5 million views, I think that would be a social media nuclear bomb.

I have to give a shout out here to the folks at Cal who moved heaven and earth to finally get this done. Adam Brooks from development, Andrew McGraw and Max Wood from football all dropped everything, and in Andrew's case plugged in from vacation, to get this done in 72 hours. We talk a lot about those who stand in the way of success at Cal but there are many people over there who are working every day to help make Cal better. And they don't always get the credit they deserve.

Go Bears!







I love everything about this, and the ideas about the design are so spot on!
My only 2 cents about placement: purely anecdotal because I travel some, (but I could be way off)-would do Raleigh before Boston (so not a college town) and I would think hard about Louisville and Syracuse...you want eyeballs, but also eyeballs that understand the concept right?
evanluck
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So happy this project is launched and very appreciated of the BI Community coming together to make it a reality.
southseasbear
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CalBearinLA said:

southseasbear said:

Sebastabear said:

GivemTheAxe said:

. BTW, I love the poster and the fact that the "Cal" logo is Big and Bold and in everyone's faces.


Thank you! Amusingly my main contribution to the layout here was telling them they needed to make the Cal logo much, much bigger. That and that we needed to remove the Auburn game from the schedule. Yes it is an away game, but it didn't fit thematically with the "thank you for the invitation" tagline. Otherwise Max deserves all the credit.
Why didn't Auburn fit?


Not an ACC away game.
That's right, SEC. So much reallgnment I've lost track of conference affiliations!
Econ141
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Not sure why it would come across as a troll but most reactions are positive.

Great stuff!



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