auberge;842680182 said:

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While we at it, no black uniforms ever.

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Good Lord I think since we wear Yale Blue anyway what person with eyes would see any reason to have us wear black?

Also I love having the Joe Roth uniforms as throwbacks, don't know what the problem is with those.

TheSouseFamily;842680161 said:

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Can we lose blue tops / white bottoms please?

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The players picked that combo I think

Strykur;842680183 said:

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Good Lord I think since we wear Yale Blue anyway what person with eyes would see any reason to have us wear black?

Also I love having the Joe Roth uniforms as throwbacks, don't know what the problem is with those.

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as do players, and many alums.

I called this coming had a feeling

Nike had Cal over a barrel time for change

CalBearinLA;842680135 said:

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No Longer Phil's B*tch

Annual Cash from nike: $150,000

Annual Cash from Under Armour: $3,500,000

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Another milestone in Dykes, Phase II ... no more swoop or whatever the hell that was.
WELL DONE

beeasyed;842680146 said:

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I want to know when we will get the new logo redesign finished, and new football uniforms unveiled.

Also, now that we have more control over design process, bring back block C, and the Joe Roth unis.

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and get rid of the f'in "bear" that looks like it's getting f'd ... script Cal in bear paw with claws ... classic Cal, not Nike sh!t.

beelzebear;842680180 said:

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p.s. UA can afford designers and come up with flashy stuff. A couple of special unis each season is more than enough.

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Like the UA Maryland uniforms.

Nasal Mucus Goldenbear;842680201 said:

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Like the UA Maryland uniforms.

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What is mindblowing is that the founder of Under Armour is a Maryland alum and allows that kind of crap to even exist. Although I guess you need to get cute when your program is getting blown out by Bowling Green and Indiana and being buried by the rest of the Big Ten East.

SonOfCalVa;842680199 said:

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and get rid of the f'in "bear" that looks like it's getting f'd ... script Cal in bear paw with claws ... classic Cal, not Nike sh!t.

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it's our IP, and it seems that Cal is keeping it.

Strykur;842680203 said:

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What is mindblowing is that the founder of Under Armour is a Maryland alum and allows that kind of crap to even exist.

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pretty sure Maryland themselves wanted that design.

it's more important that Cal (and UA) has the right set of creatives in marketing to know what looks good and what doesn't.

NYCGOBEARS;842680172 said:

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Don't believe Nike's hype. UA has become a strong brand by countering Nike's values. Great move by Cal.

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Countering Nikes values? So all their gear is made in the USA with all union adult labor with full health care and other benefits? LOL.

I don't have a problem with the $$$ at all since Nike was severely underpaying us. I also think they had a secret meeting re: our football uniforms about how to make Cal look bad with the 'bra-strap' redesign. Like how bad can we clown them, and still have them beg us for more.

Probably won't buy much more UA gear in the future myself. It's kind of strange branding right now IMO since Under Armour is named after the baselayer wicking undershirts that were really big game changer in the late 90's. And call me a traitor, but I own tons of nike apparel, like the way it looks, and will buy more in the future (their shoes suck ass though).

But to be honest, I don't care how cool they are as long as their gear doesn't fall apart or look like clown suites aka Maryland or UCLA adidas basketball zubaz. In terms of recruiting, I've always said if a recruit is swayed by the brand name of gear Cal has, he is either A) not really going to value a Cal degree as much as the next guy, and B) might be influenced by the shady AAU world that we can't control and have not done well vs the bigs anyway.

I had perused the last Nike contract at some point after the new logo came out.... I think we retain the rights to the crying bear after 2017, but nike did have a exclusive use of it for a few years right after introduction. Now whether we make a big splash in 2017 and go with a new logo on the Haas floor? Seems like a waste, but might be good for marketing. The big bear looks fine at some angles, but pretty terrible at other angles, probably due to differing lighting.

Oh the big advantage of being with UA is we'll be higher up on their food chain and get more attention to detail in all things designed. Though Nike half-assed it based on reputation alone... and come on with Oregon, Furd, and SC, we were never a priority.

Jordan Brand>Under Armour basketball and its not even up for debate. UA **** is tacky as hell, recruits still want nike. Good to see we are getting more cash, but I won't any of it --- only nike or the classic stuff like the hanes cal t shirts from bancroft clothing

OK this looks interesting:

Quote:

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Cal signed what might be the most comprehensive deal in college sports. By involving the whole campus in negotiations, athletic director Mike Williams was able to offer Under Armour assets that haven't been available in other partnerships.

This deal, for example, will include outfitting the school's 34 official club sport teams in the brand. It will also guarantee that Cal's faculty and student body get a discount on Under Armour's connected fitness bundle, UA HealthBox, and make Cal the home for Under Armour's entrepreneurial contest Future Show.

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ColoradoBear1;842680205 said:

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Countering Nikes values? So all their gear is made in the USA with all union adult labor with full health care and other benefits? LOL.

I don't have a problem with the $$$ at all since Nike was severely underpaying us. I also think they had a secret meeting re: our football uniforms about how to make Cal look bad with the 'bra-strap' redesign. Like how bad can we clown them, and still have them beg us for more.

Probably won't buy much more UA gear in the future myself. It's kind of strange branding right now IMO since Under Armour is named after the baselayer wicking undershirts that were really big game changer in the late 90's. And call me a traitor, but I own tons of nike apparel, like the way it looks, and will buy more in the future (their shoes suck ass though).

But to be honest, I don't care how cool they are as long as their gear doesn't fall apart or look like clown suites aka Maryland or UCLA adidas basketball zubaz. In terms of recruiting, I've always said if a recruit is swayed by the brand name of gear Cal has, he is either A) not really going to value a Cal degree as much as the next guy, and B) might be influenced by the shady AAU world that we can't control and have not done well vs the bigs anyway.

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Those bra-straps were clearly meant to clown us!!!! lol

theonlymember;842680170 said:

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I'm going to go against the grain here and say this is bittersweet. Happy for Cal and the $$. From a fashion standpoint, this is terrible. UA doesn't have anywhere near the brand appeal of Nike.

Will it affect recruiting? Who knows. But there's a reason why Oregon has 12948209 different uniform combos. We were also one of a handful (gotta be less than 15) of schools that had Jordan brand jerseys in basketball.

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Would have to disagree. UA is killing Nike in sales and earnings growth. Yea....UA is a small-cap and you would expect greater growth numbers...but UA is quickly gaining market share from Nike.....consumers are moving from Nike to UA (UA stock is up 16% YTD vs. Nike at -5% YTD):

http://www.fool.com/investing/general/2015/10/11/nike-vs-under-armour-which-is-the-better-sportswea.aspx

and...current endorsement list for UA:

https://www.underarmour.com/en-us/ua-roster

People keep bringing up Maryland but are missing the point, that's what they wanted! Kevin Plank isn't punishing his alma mater.

I too hope we can he the design we want. That someone else has bad taste is neither here nor there.

CalBearinLA;842680165 said:

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Speaking of Notre Dame:

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Quote:

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The Fighting Irish Verified account @FightingIrish

You are the Golden Bears.
We have the Golden Dome.

We both use the top brand worldwide.

Welcome to #TeamUA, Cal.

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Quote:

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James @SDGIANT25 18m18 minutes ago San Diego, CA
Please end the similarity there @FightingIrish @UnderArmour @UAFootball @UABaseball @UAbasketball @NDFootball @darrenrovell @NotreDame

Josh May @JMay1000 3m3 minutes ago
@FightingIrish @CalRivals @UnderArmour @NDFootball @CalFootball Would have preferred comparison to the great & local @StephenCurry30 but ok

Andrew @therealAL19 4m4 minutes ago
@FightingIrish @UnderArmour @NDFootball @darrenrovell @NotreDame do we want to be associated with Cal in anything other than academics?

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Cal ftbl: getting no respect since the Eisenhower administration.

Its a good deal for the program, puts you in a different place, but I can't honestly say that UA's market offerings are really all that great.

They already have made some Cal-branded gear, and most of it really isn't all that great.

UA all American football game has been the top AA game for many years


Hope some of these coins go to bump up stipends!!!

burritos;842680162 said:

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I'm happy that Cal is getting a very very nice chunk of change. But we are all acknowledging that from a market point of view we are less than 40% of Notre Dame?

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It is better than 40%

Cal is getting 86 million for 10 years which includes cash of $3.5m per year and product of $4.76m.
Notre Dame is getting 90 million over 10 years which includes cash, product, and some of the cash could be stock. No breakdown from article on cash/product ratio

http://campusinsiders.com/news/richest-apparel-contracts-college-sports-10-22-2015

pictures are being posted for the UA Cal uniform mockups....and I can say, u guys will like them. Check out Twitter. They're probably place holders and wont be representative of the real thing...but the football one is...Classic

Nasal Mucus Goldenbear;842680224 said:

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Cal ftbl: getting no respect since the Eisenhower administration.

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And the top response to that tweet would be from Avery Sebastian, of all people.

CalBearinLA;842680235 said:

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pictures are being posted for the UA Cal uniform mockups....and I can say, u guys will like them. Check out Twitter. They're probably place holders and wont be representative of the real thing...but the football one is...Classic

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got a link?

edit: I see it lol

Someone please remind me - when was the last time our nike clad BB team played in the final four?

Football mock ups are 1982 style color look imo

NYCGOBEARS;842680242 said:

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Someone please remind me - when was the last time our nike clad BB team played in the final four?

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....

Nasal Mucus Goldenbear;842680201 said:

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Like the UA Maryland uniforms.

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Blame Maryland because they still had ultimate decision/veto. But yes, UA designed it. I like to think Cal has more sense than that...but we got the Nike Bear so there's that.

going4roses;842680245 said:

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Football mock ups are 1982 style color look imo

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Link?

NYCGOBEARS;842680249 said:

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Link?

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:large

Cal89;842680251 said:

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:large

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Thx Cal88!

NYCGOBEARS;842680252 said:

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Thx Cal88!

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Off a year, lol, but no problem:



Some more images, but I'm about to present for work...

Cal89;842680253 said:

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Off a year, lol, but no problem:



Some more images, but I'm about to present for work...

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Like 'em!

Cal89;842680251 said:

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:large

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Clean. I like it very much. The only Nike products I've bought in twenty years is Cal Nike gear, and except for the Dry Fit hat, I don't love most of it.

With UA's emergence as a serious sports apparel brand and increased market share, you're going to see some great products hit the market soon. I know a couple of senior design and marketing guys who work for UA and they are not playing around.

Only thing that was always a little odd w/ UA's dark/navy blue was that it always looked a little purple-ish.

NYCGOBEARS;842680259 said:

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Clean. I like it very much. The only Nike products I've bought in twenty years is Cal Nike gear, and except for the Dry Fit hat, I don't love most of it.

With UA's emergence as a serious sports apparel brand and increased market share, you're going to see some great products hit the market soon. I know a couple of senior design and marketing guys who work for UA and they are not playing around.

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same (mostly). love the 5-panel dry fit hats...