beeasyed;842680175 said:

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the fallacy is that Nike will remain at the top forever.

this is forward-thinking, and has the potential to become greater than what it is at the time we signed. hopefully Cal utilize this well.

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Nike will always be number 1.

Sincerely Adidas

Cal should be a $5 million school.

Here's an odd piece of Nike trivia: some of the first Nike shoes on the market were re-branded Asics Tigers.

How do I know? I had a pair and my sister worked for Asics in the 70s.

burritos;842680277 said:

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What the hell?

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Based on the Maryland state flag.

SonOfCalVa;842680428 said:

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Don't remember but I recall that places like tOSU, ND, Bama, $c, PedoSt, et.al. get decent recruit classes even though they wear "traditional", "old fashioned" uniforms. Preferences of HS kids seems to be more of an urban-legend-thingee perpetuated by Nike's perverse need to penalize lesser programs with crap/garbage designs while not offending major programs.

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From a uniform standpoint, I think Cal just needs to have a plan and stick to it. Are we a "cutting-edge" program or a "traditional" program? A lot of the uniforms we complain about from recent years seem to sit in an uncomfortable space between the two. Trying to keep the old Cal logos and colors but with garish combinations like yellow tops over white pants. To me, that's not a good look. It makes us look desperate. Oregon can do garish looks because they are ALWAYS changing it up and therefore are always on the cutting edge. We take stabs at it and then run back the other way.

If you ask me, I think Cal should stick with a traditional model. Everything else about the program seems to suggest this is our thing: the old-school name (just "California," not "UC Berkeley"), the classic stadium, classic marching band playing a catalog of classic songs, old-school mascot, simple and classical logo (script Cal), etc. Being the flagship of the oldest University system on the West Coast also plays into this. The classic look just fits and is (IMO) a stronger brand for Cal. Hopefully the athletic department understands this and keeps Under Armour to the right design scheme.

MoragaBear;842680418 said:

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It's not a public vote obviously, but the athletic department seriously considers the opinions of the Cal fan base when it come to things like uniform design going into this contract, especially from the traditional look and colors department.

They'll have to balance player input with what's important to the majority of the fan base. That's their main challenge from a design standpoint, IMO, because many players prefer things like white helmets that the overwhelming majority of the Cal fan base intensely dislike. So if we see something like that, it's likely to be on a much more occasional basis.

Bottom line, there won't be some crazy redesign foisted on the Cal fan base.

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It's always tough to balance the wants and needs of so many different groups -- hell, I'm ultra particular on the use of colors, for one, UA has always had issues w/ getting shades of blue right, it's either too purple-ish, or too teal-ish. Nike got the blue down, but didn't quite get the gold part down too well all the time.

The one thing that always stood out w/ UA gear is their need to plaster their damn logo on everything and anything, I recall that Cam Newton had something like 35 UA logos on him during games @ Auburn.

sycasey;842680447 said:

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From a uniform standpoint, I think Cal just needs to have a plan and stick to it. Are we a "cutting-edge" program or a "traditional" program? A lot of the uniforms we complain about from recent years seem to sit in an uncomfortable space between the two. Trying to keep the old Cal logos and colors but with garish combinations like yellow tops over white pants. To me, that's not a good look. It makes us look desperate. Oregon can do garish looks because they are ALWAYS changing it up and therefore are always on the cutting edge. We take stabs at it and then run back the other way.

If you ask me, I think Cal should stick with a traditional model. Everything else about the program seems to suggest this is our thing: the old-school name (just "California," not "UC Berkeley"), the classic stadium, classic marching band playing a catalog of classic songs, old-school mascot, simple and classical logo (script Cal), etc. Being the flagship of the oldest University system on the West Coast also plays into this. The classic look just fits and is (IMO) a stronger brand for Cal. Hopefully the athletic department understands this and keeps Under Armour to the right design scheme.

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+1. I like our traditional look. If we continue winning, no one will give a rats ass on how many different uni combinations we have.

killa22;842680448 said:

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The one thing that always stood out w/ UA gear is their need to plaster their damn logo on everything and anything, I recall that Cam Newton had something like 35 UA logos on him during games @ Auburn.

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Seems to me that nike is the same way. It's why they pay to have these schools wearing their stuff. Has there ever been a piece of nike apparel that didn't have a swoosh on it? (or jumpman)

sycasey;842680447 said:

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From a uniform standpoint, I think Cal just needs to have a plan and stick to it. Are we a "cutting-edge" program or a "traditional" program? A lot of the uniforms we complain about from recent years seem to sit in an uncomfortable space between the two. Trying to keep the old Cal logos and colors but with garish combinations like yellow tops over white pants. To me, that's not a good look. It makes us look desperate. Oregon can do garish looks because they are ALWAYS changing it up and therefore are always on the cutting edge. We take stabs at it and then run back the other way.

If you ask me, I think Cal should stick with a traditional model. Everything else about the program seems to suggest this is our thing: the old-school name (just "California," not "UC Berkeley"), the classic stadium, classic marching band playing a catalog of classic songs, old-school mascot, simple and classical logo (script Cal), etc. Being the flagship of the oldest University system on the West Coast also plays into this. The classic look just fits and is (IMO) a stronger brand for Cal. Hopefully the athletic department understands this and keeps Under Armour to the right design scheme.

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1000% agree. This is our strength, and the real reason why the crying bear was a failure.

socaliganbear;842680458 said:

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1000% agree. This is our strength, and the real reason why the crying bear was a failure.

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Not even Winnie the Pooh cried.

LACalFan;842680396 said:

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NYC, I'm kinda curious, what do you do in the fashion business? No worries if you prefer to stay anonymous.

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I'm now in the retail end. I'm a glorified salesman with responsibilities in brand management/development for a large luxury retailer.

Nice write-up by Wilber: LINK: Cal signs sweeping Under Armour deal, joins Stephen Curry and Buster Posey in UA family

Biggest take-away: Mike Williams got it done. Knowing the numbers is very important...but closing is what it's about.

Vandalus;842680274 said:

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I like the mock ups!

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The Mock ups are the better looking than any uniforms I've seen the last five years.

CalBearinLA;842680135 said:

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No Longer Phil's B*tch

Annual Cash from nike: $150,000

Annual Cash from Under Armour: $3,500,000

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So do we give credit to the AD on this one?

Ncsf;842680481 said:

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So do we give credit to the AD on this one?

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Yep I believe so

This sounds like a Solly Fulp special.

so this is what he was talking about? or is there something else big to come?

Meanwhile Lululemon is in discussions with USC.

NYCGOBEARS;842680464 said:

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I'm now in the retail end. I'm a glorified salesman with responsibilities in brand management/development for a large luxury retailer.

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Very cool

going4roses;842680485 said:

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Yep I believe so

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Good. He's a great business guy who just put together a great deal.

From SFGate - LINK: Cal signs 10-year, $86-million sponsorship deal with Under Armour

Good stuff...a couple better pix of the demos.

ColoradoBear1;842680269 said:

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Not bad at all! Like the Cal logo on front. Kinda want 'California' across the chest though.

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I am more concerned about people made of pewter, it's a soft metal, lots of injuries. Same for brushed nickel, my sink fixtures look dull.

Number 031343;842680507 said:

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I am more concerned about people made of pewter, it's a soft metal, lots of injuries. Same for brushed nickel, my sink fixtures look dull.

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The football home unis look similar to the ones we had in the mid to late 90's which were the best ever. The guys at Under Armour look like they know what they're doing.

Those solid kits are great. Technically though, they look like West Virginia's solid unis, because the gold numbers don't have a white border.

In any case, Nike's uniforms have sucked from day 1, add to that the peanuts contract and stepchild treatment. It's great to have that change now, especially with UA's brand on the rise locally with Curry.

The soccer unis look great too.

Cal88;842680554 said:

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Those solid kits are great. Technically though, they look like West Virginia's solid unis, because the gold numbers don't have a white border.

In any case, Nike's uniforms have sucked from day 1, add to that the peanuts contract and stepchild treatment. It's great to have that change now, especially with UA's brand on the rise locally with Curry.

The soccer unis look great too.

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Yes, the soccer unis are a major improvement over the hideous white jerseys with the diagonal stripe.

Sad to see the softball uni change but oh well

auberge;842680176 said:

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I don't ever want to see light blue again, so NO to the Joe Roth uniforms. Joe Kapp was right when he went back to Cal Blue, and it's stayed that way ever since. Don't mess with the colors. Also, no black uniforms, ever.

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auberge;842680182 said:

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No, No, No to the Joe Roth uniforms. Cal Blue is Cal Blue, not another lighter color. Joe Kapp was right when one of the first things he did was to get rid of the Mike White uniforms and go back to the Cal traditional color and uniforms. While we at it, no black uniforms ever.

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Agreed. I celebrated when Kapp came in said something like: "No more sissy blue; we are going back to real Cal blue!"

Cal89;842680307 said:

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I have a couple UA gym shirts, probably 15+ years old, that remain my favorites.

Calling it as I see it, the good and not so good, but this is seemingly good for AD Williams - those APR scores, and to close the week with this comprehensive, flexible and lucrative agreement with UA. Heck, even the departure of JB was carried-out in a fashion fitting of this fine university...

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Now, if only he could sign Cuonzo Martin to a contract!

MoragaBear;842680312 said:

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That's not even remotely the plan.

Under Armour's not foisting anything on Cal. Cal Athletics and the Cal fan base call the shots on this one.

This model will be built more on the traditional ND model and won't even resemble anything remotely like Maryland's. And the Roth throwback jerseys will be back for the annual Joe Roth game.

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I love the old school look! And I'd be okay with the Joe Roth/Mike White style uniforms if they use real Cal blue. (Although I always hated those horrible helmets. Seriously, instead of a "Big C" Mike White used a "little C" that hardly represented Cal.)

SonOfCalVa;842680387 said:

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Maybe that f'd bear symbol stays ...
but the crappy font has to be covered and torn up and off everything ... disappear totally.
Bring back Kapp-era numerals and letters ... ditch the half-azzd Barbour barfy font.

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The skinny font is ugly and difficult to read. What was Sandy thinking? Was Sandy thinking?

Sonofoski;842680400 said:

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Now that we are getting rid of Nike, maybe we can get block numbers on all CAL uniforms; Stanford has block numbers, the Raiders have block numbers, the Niners have block numbers, Green Bay has block numbers; we have crap numbers.

If I could get hold of the individual from Nike or CAL that selected these crummy looking numbers, I would ban them from ever participating in any type of uniform selection.

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sycasey;842680447 said:

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From a uniform standpoint, I think Cal just needs to have a plan and stick to it. Are we a "cutting-edge" program or a "traditional" program? A lot of the uniforms we complain about from recent years seem to sit in an uncomfortable space between the two. Trying to keep the old Cal logos and colors but with garish combinations like yellow tops over white pants. To me, that's not a good look. It makes us look desperate. Oregon can do garish looks because they are ALWAYS changing it up and therefore are always on the cutting edge. We take stabs at it and then run back the other way.

If you ask me, I think Cal should stick with a traditional model. Everything else about the program seems to suggest this is our thing: the old-school name (just "California," not "UC Berkeley"), the classic stadium, classic marching band playing a catalog of classic songs, old-school mascot, simple and classical logo (script Cal), etc. Being the flagship of the oldest University system on the West Coast also plays into this. The classic look just fits and is (IMO) a stronger brand for Cal. Hopefully the athletic department understands this and keeps Under Armour to the right design scheme.

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Exactly. We're not UC Irvine or UC Merced. We're the flagship campus of the greatest university system in the world. We had professors who played an integral role in the Manhattan project and who discovered elements on the periodic chart (two of which were named for the university and another two which were named after professors). We are one of the greatest universities in the world and one of the oldest on the West coast. Let's be proud of our tradition and assume a classic look instead of trying to be trendy.

What a self booth jp

Well, having just seen the mockups, I am ultra pleased. Deep Cal Blue, looks like they got the gold correct and were wise not to put a white trim around the numbers (white around the numerals makes a deep gold look yellow). It's clean, and it's bold. Looks strong!!!

TomBear;842680589 said:

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Well, having just seen the mockups, I am ultra pleased. Deep Cal Blue, looks like they got the gold correct and were wise not to put a white trim around the numbers (white around the numerals makes a deep gold look yellow). It's clean, and it's bold. Looks strong!!!

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True Blue.

oskirules;842680595 said:

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True Blue.

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Love it...not a fan of the tiny cal script in the middle of the jersey since it seems off, but other than that, it's a sexy look

Ncsf;842680481 said:

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So do we give credit to the AD on this one?

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Maybe but some will blame Buh ... give credit? <gasp> ... a stretch for some
Williams makes numbers talk ... helluva deal.
No experience negotiating with refs, so no danger of losing him to $C

BearBackerinLA;842680488 said:

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so this is what he was talking about? or is there something else big to come?

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Probably more to come. Peeler's into getting players, not uniforms.

oskirules;842680595 said:

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True Blue.

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Simple, direct, classic. Reminiscent of the jerseys Joe Kapp and his teammates wore during our most recent Rose Bowl season. Hope they keep the gold script Cal blue helmets (with possibly an alternate blue script Cal on gold helmet).

Honestly I'm hoping that we get the classic old school look like the mock and every now and again some out of the box stuff that keeps the players and recruits excited.