The coaches don't want to "give up" on him because they don't want to admit they made a bad choice and/or they can not coach him over the hump. It's very hard for a coach or a teacher to give up on a player or a student - especially when you know something well. I've had similar experiences at work where I really should cut someone lose, but figure I can coach them up. They have lost their objectivity in this case to the detriment of the team. BM could contribute in a limited, well defined role where we use his legs and on rare occasions, as a surprise, he throws; but he looks like a fish out of water as a general QB - and Baldwin sees that as a challenge. The mistake is he's putting his own ego and the success of 1 kid ahead of the team.