If we hired marketing professionals and gave them a real budget and committed to it, we would be substantially closer to achieving any financially driven endeavor we wished for. We can't even figure out Cal vs Berkeley. We ponder why this has to be something mutually exclusive. And on. Currently our only strategy is "make a winner they will come" well that's the hardest way to do it (pay a ransom to a staff that responds to ransom) and many examples of winners with not so full stades too.