cutting t prices can lead to regulars getting irritated as they pay more
but college sports is different as the true fans probably don't mind paying more than somone else if it helps the program
many companies (like airlines) will cut prices as the travel time gets nearer, (or raise prices if almost sold out, we should be so lucky)
seems to me that cutting prices (perhaps if you buy two or more??) the week before a game might work pretyt well .. if the price is right you might sell extra tickets and increase profits as the costs are pretty much sunk, also more butts in the seats means ,more sales of mdse/food/drink
It appears to me that the marketing people don't rally understand pricing .. they set a price and hope fo the best
getting an extra 1,000 or more at a game, even if the ticket price is $10 (Single-game tickets for the 2023 Cal Football season start as low as $27 and are on sale this summer. Ticket prices are ...) would result in additional marginal income .. selling these tickets by the Cal office or as walkup tickets would save money on commissions that stubhub types charge
more work for the staff, but only part of the year
this applies to BB as well ..
get people to come to games on the cheap and who knows if JW can learn how to put a winner on the field, they might become fans