New University of California logo unveiled

21,294 Views | 121 Replies | Last: 13 yr ago by 2ndTrumpetBear
NYCGOBEARS
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BetweentheTackles;842036078 said:

Duke : You can tell your friend that his designs may have been designed "in-house" but belongs in the outhouse.

...and that he's colorblind.

...and that he should go back to UCLA.

NYC : Yeah, so I went overboard to make a point. Like that never happens on BI.

Brother, I wan't complaining.
:gobears:
NYCGOBEARS
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B.A. Bearacus;842036082 said:

Everyone meet at the Eucalyptus Grove after work. BetweentheTackles and Duke's friend are going to fight.
BetweentheTackles
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nycgobears;842036085 said:




lol.
GMP
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socaltownie;842036003 said:

I had to check twice that this was not some hold over article from April 1st. That is about the WORST thing I have seen EVER. I expect the Regents to laugh that one out of the building at the next meeting.


Seriously. The worst thing I have seen in a long, long time.
glb78
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THAT, is Fugly....
NYCGOBEARS
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Jules - "That new logo's one ugly motherf@cker Vincent".
Vincent - "Yeah, I'm gonna keep this one".
The Duke!
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BetweentheTackles;842036078 said:

Duke : You can tell your friend that his designs may have been designed "in-house" but belongs in the outhouse.

...and that he's colorblind.

...and that he should go back to UCLA.

NYC : Yeah, so I went overboard to make a point. Like that never happens on BI.


I like the design. I just don't like the colors. I have already stated my opinions to him very clearly. He is an amazing designer. I have a lot of respect for him. I just wish he would change the color.
The Duke!
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NYCGOBEARS;842036056 said:

Has BetweentheTackles PM'ed you for your friends contact info yet?


No, and I wouldn't feel comfortable sharing it. You can reach his firm through the website, which has already been posted.
NYCGOBEARS
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The Duke!;842036108 said:

I like the design. I just don't like the colors. I have already stated my opinions to him very clearly. He is an amazing designer. I have a lot of respect for him. I just wish he would change the color.


Seriously here. I like the color rather than the design. It makes no sense and it is neither memorable nor impactful. One has to spend much too long trying to figure it out and the design itself is totally unremarkable in every way. The geometry of it is weird. I do not mean to insult your friend but it really is poor design.
NYCGOBEARS
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The Duke!;842036111 said:

No. But I wouldn't feel comfortable sharing it. You can reach his firm through the website, which has was already been posted.

I was joking.
OldenBear
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The Duke!;842036108 said:

I like the design. I just don't like the colors. I have already stated my opinions to him very clearly. He is an amazing designer. I have a lot of respect for him. I just wish he would change the color.


might be your opinion only. It absolutely sucks....

:bigpuke::bigpuke::bigpuke::bigpuke::bigpuke:
FrankBear21
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What. The ****?
BearyWhite
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Our Domicile;842036011 said:

I think about 300K gets you the Alien Egg Face-hugger Warning Logo you see pictured on the right.

High technology has it's risks. It's best to prepare for the future.


Hmm.. I wonder what these could mean?



GAAAAAAAHHH
TouchedTheAxeIn82
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It's horrific in all ways.
OldenBear
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[URL="http://www.ucop.edu/communications/index.html"][U]UC Office of the President/External Relations/Communications[/U][/URL]

gawd, I can't believe what a piece of trash this is. People get paid for coming up with this?

just as a data point, the Chico article referenced above has a poll running - so far 91% against, 9% for.
The Duke!
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cedarbear;842036023 said:

Awful! This is a university, not some clever new age aromatherapy startup. Having a traditional-looking logo reinforces the image of a hallowed institution with a long, venerable history--one of the most powerful selling points a great school like Cal has. You can be sure that Harvard, Yale, etc. wouldn't even think of dreaming up some new logo like this that will inevitably look even more stupid--and dated--a few years from now!


Just to be clear -- Cal isn't changing it's logo. So the Harvard/Yale comparison doesn't really apply. The UC system is changing its logo.

But I agree that you shouldn't market the world's top public university system with the same colors that you would use to market Starbursts, my little pony, or a boba shop.
NYCGOBEARS
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That new UC logo announces to the world "Yes, we truly are broke as sh!t".
BearyWhite
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That logo looks really familiar.. I feel like I've seen it before.


Ahh right

GMP
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Not a bad photoshop job, Beary.
okaydo
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BearyWhite
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okaydo;842036174 said:


"What in sam hell is this piece of crap logo? I didn't leave Louisiana for this.."
okaydo
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TiredBear
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BearyWhite;842036181 said:

"What in sam hell is this piece of crap logo? I didn't leave Louisiana for this.."


Seriously, that is funny...
CaliforniaGoldenBear
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Wretched.

Logo for a school that produces dunce grads who can't even puzzle out the Latin of the extremely difficult former slogan "Fiat Lux." Who the hell is in charge?

This is the umbrella University, not the flagship campus, I surely hope.
txwharfrat
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Correct. The entire UC system logo. Nobody uses it anyway .... Thank God.
KoreAmBear
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DHR did that as a freebie after it had a lot of leftover retainer from the coaching search.
bearlybobo
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Is the fading bottom part of the "C" meant to be a metaphor for the budget cuts that have plagued the UC system in recent years? The top part looks like a whale fin. I'm trying to find words to express how much I hate that logo.
GMP
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bearlybobo;842036280 said:

Is the fading bottom part of the "C" meant to be a metaphor for the budget cuts that have plagued the UC system in recent years? The top part looks like a whale fin. I'm trying to find words to express how much I hate that logo.


CalWBBFan
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Who knew we had so many skilled Photoshop aficionados on B.I. :gobears:
SonOfCalVa
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The Duke!;842036035 said:

My friend was the chief designer. I told him a few days ago that he needs to fix the color. He disagrees. He added that the traditional blue and gold is one of many options in the official color palette. However, I checked out the color options, and it seems to me that the darker blue option is still a tad bit too light.

I like the logo. I just don't like the color. I think tradition should mean something in college marketing. And maintaining the regal Berkeley blue is the best way to leverage that tradition.


Stupid design.
You should kick your friend in the nutz.
When he gets up, kick him there again.
color palette be damned ... probably has red/white as an option.
kick him a third time in the nutz.
goldenokiebear
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Truly awful. I've seen better logos result from school contests and the cost was relatively nothing.
SonOfCalVa
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B.A. Bearacus;842036055 said:



Plumbers crack and a toilet flushing is what UC

We can't have a logo that could be the logo for a plumbing company. Dear Lord, please help us!


Surely a Furd stunt.
Your description is apt. :acclaim: :rollinglaugh:
Our Domicile
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BearyWhite;842036129 said:

Hmm.. I wonder what these could mean?



GAAAAAAAHHH





*double high five*

Dude, brilliant! Made my weekend, thanks....

:rollinglaugh:
CalWBBFan
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Would have been nice if U.C. had hired the designer whi created the PAC-12 logo....now that's an example of a great logo.
SonOfCalVa
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okaydo;842036174 said:




Perfect illustration of how juvenile and STUPID it looks.
The "designer" is incompetent.
 
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