oskidunker said:
LunchTime said:
Sebastabear said:
BearGreg said:
By point of comparison for those interested, we have been in the high 70s on renewals at this time of the year for the last several years. Am also told we have a few hundred new accounts translating into a bit over a thousand additional seats for next year sold already. Lot of enthusiasm for the team and the schedule in 2020. Should be great.
What is last several years?
Attendance is growing under Wilcox, is that not reflected by early renewals?
Also how does this translate to season ticket packages, total for seasons? Are we getting better early numbers because of a shrinking to the diehard group or are later buyers growing and then renewing earlier?
I ask because I have been pretty vocal about Wilcox being the first coach since 2006 to grow attendance, but in fairness, he started from pretty damn low, like Tedford.
90% could be pretty rough, or great.
I haven't been this interested in Cal football since the mid '00s.
If we assume 35,000 season ticket holders then 10% not renewing means down 3,500. Not sure if that is seats or accounts but it is a guess as to seats. If 200 put deposits down and Calmis estimating over 1,000 seats that means each person buys 5 seats. Given all these guesses,seats down might be be 2,500, which is an overall loss.
Does this make any sense?
I am more curious about the 70%.
If Cal doesnt renew 30% of season ticket holders early, previously, but is still growing attendance y/y then is it because they renew late, or turnover, or single game buying, etc?
So lets say:
1000 season tickets @ 70% early
- 700 season tickets renewed and none sold after, then
700 season tickets @ 90% early
- 630 season tickets renewed
Thats bad. That would tell me that the people who are left are diehards, right? In this extreme, 90% is pretty terrible.
BUT, we know attendance is on the way up:
1000 season tickets @ 70% early
- 700 season tickets renewed and 500 sold after then
1,300 season tickets @ 90% early
- 1,170 season tickets renewed with ? sold after
Thats a lot better, even "great." That would tell a much different story about the product being sold.
Thats why I asked more about the numbers and the phrase "last several years." I suspect that attendance will continue to grow under Wilcox, so my guess is that after-early-renewal sales are much stronger y/y than the early-renewal numbers show, and then 90% would be absurdly good.