socaltownie said:
mbBear said:
SadbutTrue999 said:
the big 10 presidents know the value of stanford and cal. idiots on the internet do not.
i could definitely see the big 10 presidents telling the networks they can have UW and UO if they take Cal and Stanford too.
and frankly UO and UW don't have the markets everyone seems to think they do.
What does this mean exactly? Yeah, you aren't the first person to make this statement, but, I don't get it: you mean with Furd and Cal in the conference, Purdue is somehow elevated academically (and whatever that means) and that association means more in dollars and cents than what they will be losing in splitting the pie more ways?
1) I don't want to turn this into a dichtomy but likely one one side are people who are largely academic administrators who like the prestige, association, and rubbing of elbows (up to and including futgure academic cooperation) with 2 of the most selective institutions in the country.
On the other side are ADs. Remember, one of the intersting facts of this is that the differnce between 20 and 31 million is pretty much peanuts at a place like cal that is like a 3 BILLION enterprise. But it is probably the difference between our AD getting a summer home in Vail. These things matter ;-)
2) the unknown (or at least I have never gotten good data and I have tried as part of my professional life) is publically accessible data on TV viewerships by media market for specific games and properties. Not that 3 million watched U of W's game against Oregon but how those 3 milllion parsed out between Seatte, Portland and everywhere else. It costs several tens of thousands to get that data from Neilson and its competitors.
But the universities likely pay that (or at the very least the conference) and of course the media companies do. This is the GREAT unknown in all of this and why the speculation is a bit mastabatory - no one really knows the value of the most important cards in the game and so fans and others wildly discuss metrics that have no bearing on the actual VALUE of a possible expansion target.
A few things to talk about in terms of viewership numbers:
*market size matters most (for immediate dollars) if there is expansion of the Big 10 Network (or ACC Network) into a market where they have no homes, or limited homes, and then, how much money are they getting per subscriber ("subs" as the TV lingo refers). This is a plus for Cal.
*The Bay Area is a big market as we know. So, even if Cal (or Furd) is watched by a lower percentage (that's what ratings are in reality) the actual net number might still be decent. This is more significant when the "home team" is winning. Cal/Furd needs a conference to bet on this a bit.
*What has changed: yeah, so the SEC schools are a lot of small markets. But, over the last, maybe 40 years, the national appeal has gone up dramatically. People in Portland and Seattle are turning on a game involving a highly ranked Georgia, Bama, LSU et. al. So, to your point: yep, what's happening in Portland when the Ducks are on is of interest, but what is significant for the conferences is broader appeal-how many people here in New Jersey will turn on Oregon because they have created a bigger brand in the last number of years. Cal gets killed in being judged along this metric. Sure, everything has potential to change (Oregon was crap when I was at Cal) but is a lot of this, "what have you done lately."
By the way: the Nielsen numbers are out there, like you said, for the right price. We might be playing checkers, or "being highly speculative", but the BIG, especially with Fox as a partner, can tell you how a certain Cal game played in a given market without too much stress; not positive that's true of the Pac-12 Network games.