movielover said:
JKS would help land new recruits.
If you were the parent of a 4* recruit, wouldn't you know that JKS would be gone in a year or two, anyway? You can use his name, but not expect that kids will count on his being there by that time. 
You sell the school on your total attributes - bicoastal exposure, real family environment, great facilities to train and develop, $$$$$ committed to hiring the best coaches, reputation for putting big stars in the league (they know who we are), chance to make Cal an up and coming program and be recognized for doing it, Superstar GM who knows FB backward and forward with contacts throughout the sport, number one academic public university, $$$$$ NIL money, for starters. See which are the kid's top three and hammer them home.