Gonna start a thread because the story keeps getting funnier.

Bud Light Sales Crash "Getting Much Worse" In Latest Week Since Dylan Mulvaney Fiasco

BY TYLER DURDEN

THURSDAY, MAY 18, 2023 - 07:20 AM
The latest industry figures show that Bud Light's sales slump deepened into May as the fallout from the brand's engagement with transgender influencer Dylan Mulvaney continues to hammer Bud Light's bottom line.
Sales volumes of Bud Light fell by 23.6 percent in the week ended on May 6, according to retail scanner numbers cited by Beer Business Daily that are based on Nielsen IQ data.

That's a drop from the 23.3 percent slide Bud Light suffered in the final week of April.

https://www.zerohedge.com/political/bud-light-sales-crash-worsens-latest-week-dylan-mulvaney-fiasco

Cal88 said:

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Gonna start a thread because the story keeps getting funnier.

Bud Light Sales Crash "Getting Much Worse" In Latest Week Since Dylan Mulvaney Fiasco

BY TYLER DURDEN

THURSDAY, MAY 18, 2023 - 07:20 AM
The latest industry figures show that Bud Light's sales slump deepened into May as the fallout from the brand's engagement with transgender influencer Dylan Mulvaney continues to hammer Bud Light's bottom line.
Sales volumes of Bud Light fell by 23.6 percent in the week ended on May 6, according to retail scanner numbers cited by Beer Business Daily that are based on Nielsen IQ data.

That's a drop from the 23.3 percent slide Bud Light suffered in the final week of April.

https://www.zerohedge.com/political/bud-light-sales-crash-worsens-latest-week-dylan-mulvaney-fiasco

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You have to know your customer base.

Progressives are more likely to drink craft beer. Bud Light was more for the white, rural or middle class customer base.

They are screwed. They won't recover. They are not an apparel company. Nike would thrive with this type of advertisement. Bud Light would not. The error came in hiring or promoting the wrong person for the wrong customer base.

going4roses said:

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What's the hub bub all about ? I don't drink so alcohol so I don't get it

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A bit of the impossible situations corporations are in now.

Complete abdication by the Trump administration led to institutional investors engaging in private ordering through proxy voting at annual shareholder meeting for companies to do what the government was not doing, from recognizing climate change to diversity.

That expanded the old legal concept that corporations have a legal fiduciary duty to seek the best interest of shareholders to a stakeholder concept that includes employees, customers, and community.

That has forced companies, partly through more empowerment of employees prior to recent layoffs as well as shareholder and social activists, to take political positions.

Naturally, this being a divided nation, there has been push back. For example, see Disney and Florida.

And Bud Light, not recognizing their customer base, stepped into the gender identity discussions, landing ever so briefly on the opposite side of most of their customers.

And their customers are reacting as expected.

Not having Bud Light, though, would not be worst thing in the world.

calbear93 said:

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Cal88 said:

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Gonna start a thread because the story keeps getting funnier.

Bud Light Sales Crash "Getting Much Worse" In Latest Week Since Dylan Mulvaney Fiasco

BY TYLER DURDEN

THURSDAY, MAY 18, 2023 - 07:20 AM
The latest industry figures show that Bud Light's sales slump deepened into May as the fallout from the brand's engagement with transgender influencer Dylan Mulvaney continues to hammer Bud Light's bottom line.
Sales volumes of Bud Light fell by 23.6 percent in the week ended on May 6, according to retail scanner numbers cited by Beer Business Daily that are based on Nielsen IQ data.

That's a drop from the 23.3 percent slide Bud Light suffered in the final week of April.

https://www.zerohedge.com/political/bud-light-sales-crash-worsens-latest-week-dylan-mulvaney-fiasco

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You have to know your customer base.

Progressives are more likely to drink craft beer. Bud Light was more for the white, rural or middle class customer base.

They are screwed. They won't recover. They are not an apparel company. Nike would thrive with this type of advertisement. Bud Light would not. The error came in hiring or promoting the wrong person for the wrong customer base.

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Agreed. Anheuser Busch could have limited the damage by apologizing to their core customer base, but they won't for risk of offending the LGBT community, which ironically enough, is also boycotting the brand for them distancing from the trans spokesperson Mulvaney...

https://www.nbcnews.com/nbc-out/out-news/chicago-gay-bars-boycott-anheuser-busch-distancing-dylan-mulvaney-rcna83537

NBA playoff ratings are high, which means the league continues to shred the right-wing talking point of "go woke, go broke." https://t.co/CiG7xpooEq

— USA TODAY Sports (@usatodaysports) May 18, 2023

okaydo said:

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NBA playoff ratings are high, which means the league continues to shred the right-wing talking point of "go woke, go broke." https://t.co/CiG7xpooEq

— USA TODAY Sports (@usatodaysports) May 18, 2023

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I don't think so.

Cal88 said:

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okaydo said:

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NBA playoff ratings are high, which means the league continues to shred the right-wing talking point of "go woke, go broke." https://t.co/CiG7xpooEq

— USA TODAY Sports (@usatodaysports) May 18, 2023

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I don't think so.

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That graph is telling, since the early 2000's I thought the way the NBA was being officiated led to it being a worse product more than anything. They took away the minimal physicality it had and now it's a shooters league.

okaydo said:

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A @MillerLite commercial from March 2023 has conservative groups losing their minds, as they are only now discovering it.
The spot transforms sexist ads into fertilizer for Women's History Month, featuring comedian Ilana Glazer. pic.twitter.com/9IHscI4AQR

— Los Angeles Magazine (@LAmag) May 15, 2023

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Actress Ilana Glazer scolds Miller for using scantly-clad women to promote their beer, regularly wears skimpy bikinis to promote her own social media brand:


https://instagr.am/p/CrOt0PVP-qE

Liars, hypocrites, and MORONS!

(As a beer, Miller Lite is indistinguishable from Bud Lite if it weren't for the packaging. As the old joke goes:

Why is American beer like sex in a canoe?
It's too ****ing close to water. )

Miller Lite is foul, it has a weird aftertaste, not quite as generic as the others megabrews.

Liar = all those who said this marketing fiasco doesn't matter

Hypocrite = that actress above lecturing the Miller audience on the exploitation of women in bikini to sell beer who sells her own brand by stripping off.

Moron = the Bud Light brand manager who looked down on her main customer segment.

Trumpers are canceling one of their beers. Not sure why I am supposed to care. I stopped drinking all those brands after college.

Modelo is the best beer.

when you realize the beer company you’re boycotting is one of your biggest donors https://t.co/uPHdFpj4uJ

— Matt Wilstein (@mattwilstein) April 15, 2023

DiabloWags said:

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A.) The VP of Marketing for Bud Light has an MBA from Wharton and a BS from Harvard in English Language and Literature/Letters.

The sad fact about this whole boondoggle is that a truck driver from Iowa would have had 100X more common sense when it comes to who the addressable market is for Bud Light. You would have thought that someone that had been working in Marketing at Annheuser-Busch since May of 2015 would have known better. She probably did but took a risk. A big risk.
The market has spoken. She lost.

B.) The people that keep bringing this up on message boards (like this and elsewhere) as the Poster Child for being "Woke" are the one's that drink this piss beer in the first place. Anyone that drinks Miller Lite, Michelob, Coors or Bud Light ( or Modelo for that matter ) is literally "brain-dead" in my opinion.

I really wouldnt even call any of those beers "real" Lagers and highly doubt that they even abide by the strict German brewing standards that Cal alum Dan Gordon followed after leaving Unit-3 and Ida Sproul for Germany after his freshman year in order to learn how to brew beer at the prestigious 5 year brewing program at the Technical University of Munich in Weihenstephan.

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I have how you transitioned from mocking those saying the Dylan campaign hurt Bud Light to now mocking people who drink inexpensive beer, meanwhile finding ways to once again demonstrate your superiority to the common non-Porsche driving man. Have you considered admitting how wrong you were in attacking those who rightfully recognized the errors made by Anheuser Busch?

Yes - the owners of Miller Lite and Bud Lite should have recognized that anyone stupid enough to be a regular consumer of their products would also be stupid enough to buy in to this anti-woke culture war bullshyte that conservatives peddle.

Dan Gordon and I lived on the same floor in Ida Sproul Hall our Freshman year at CAL.
In fact, he lived right across the hallway from me. Played trombone in the Cal Marching Band and was on the crew team. He came out of the same high school as Steve Wozniak, Homestead High in San Jose.

Dan was literally a PIONEER in the craft brewing business, having gotten started back in 1987 producing authentic, German-style lagers and ales with his partner Dean Biersch.






Craft Beer Statistics | California Craft Beer

There are roughly 1100 craft breweries in California.
In fact, 95% of residents live within 10 miles of a brewery.

There's an awful lot of great beer out there!

And yet people care about Bud Light.

You just cant fix stupid.

okaydo said:

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NBA playoff ratings are high, which means the league continues to shred the right-wing talking point of "go woke, go broke." https://t.co/CiG7xpooEq

— USA TODAY Sports (@usatodaysports) May 18, 2023

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That is such a contrived conclusion by the author.
The NBA has backtracked from virtually all of its outwardly visible allegedly woke stuff.
Ratings have rebounded at least in part because of that.
They also got lucky to have some marquee matchups and that the Lakers and Knicks were good this year.

Oh no. At this rate republicans won't have anything to eat or drink.

What a shame that would be.

going4roses said:

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What's the hub bub all about ? I don't drink so alcohol so I don't get it

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They hired a trans social media influencer for advertising purposes. Their VP of Marketing said the brand was too "fratty" and needed to be modernized. The former was offensive to the majority of their consumer base. The latter left no doubt that the brand was telling its consumer base to F off. Their consumers have responded by spending money elsewhere. Bud is getting what they deserve, IMO. I think their attempts to recover will fail. If you tell your consumer base to F off you have to take a side…fire the VP, fire the social media influencer, quite playing the middle with half measures.

The Miller Lite thing is so stupid. That is not Woke, IMO. It reflects a more mature and timely view of women. However, it also shows a complete lack of fun or sense of humor (the "sh*t" line falls flat, IMO). They swung and missed. But I think something better in that space could be really good. Maybe a scene where female execs are discussing ads with appropriate female visuals over drinks, a spill requires one of them to go topless…" The brand gets to make its point, the Neanderthals get their T&A and people probably talk about it because it's a humorous parody to make a point.

tequila4kapp said:

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going4roses said:

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What's the hub bub all about ? I don't drink so alcohol so I don't get it

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They hired a trans social media influencer for advertising purposes. Their VP of Marketing said the brand was too "fratty" and needed to be modernized. The former was offensive to the majority of their consumer base. The latter left no doubt that the brand was telling its consumer base to F off. Their consumers have responded by spending money elsewhere. Bud is getting what they deserve, IMO. I think their attempts to recover will fail. If you tell your consumer base to F off you have to take a side…fire the VP, fire the social media influencer, quite playing the middle with half measures.

The Miller Lite thing is so stupid. That is not Woke, IMO. It reflects a more mature and timely view of women. However, it also shows a complete lack of fun or sense of humor (the "sh*t" line falls flat, IMO). They swung and missed. But I think something better in that space could be really good. Maybe a scene where female execs are discussing ads with appropriate female visuals over drinks, a spill requires one of them to go topless…" The brand gets to make its point, the Neanderthals get their T&A and people probably talk about it because it's a humorous parody to make a point.

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AB can recover, if they'd only completely disown their woke campaign, throw the Bud Light brand mgr MBA under the bus, and restart a classic beer ad campaign, but they can't, or won't.

Cal88 said:

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tequila4kapp said:

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going4roses said:

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What's the hub bub all about ? I don't drink so alcohol so I don't get it

---

They hired a trans social media influencer for advertising purposes. Their VP of Marketing said the brand was too "fratty" and needed to be modernized. The former was offensive to the majority of their consumer base. The latter left no doubt that the brand was telling its consumer base to F off. Their consumers have responded by spending money elsewhere. Bud is getting what they deserve, IMO. I think their attempts to recover will fail. If you tell your consumer base to F off you have to take a side…fire the VP, fire the social media influencer, quite playing the middle with half measures.

The Miller Lite thing is so stupid. That is not Woke, IMO. It reflects a more mature and timely view of women. However, it also shows a complete lack of fun or sense of humor (the "sh*t" line falls flat, IMO). They swung and missed. But I think something better in that space could be really good. Maybe a scene where female execs are discussing ads with appropriate female visuals over drinks, a spill requires one of them to go topless…" The brand gets to make its point, the Neanderthals get their T&A and people probably talk about it because it's a humorous parody to make a point.

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AB can recover, if they'd only completely disown their woke campaign, throw the Bud Light brand mgr MBA under the bus, and restart a classic beer ad campaign, but they can't, or won't.

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They are done.

Too much negative association with the brand that no one has an incentive to turn to them when there are so many other options. How much better is Bud Light over other mediocre beer that someone would risk mockery to drink Bud Light?

Not happening.

Stupid reason, bad marketing, and silly cancel culture but it is what it is. When we look at it from dollars and cents, they made the wrong call and they won't recover. Brands that are a commodity cannot alienate their customers. Maybe Amazon, Nike, Google, Disney where customers don't have equal options can exert their views. Not stupid beer like Bud Light.

Who wants to bet that by this time next next year Bud Light will be just fine and sales will be back to normal?

GoOskie said:

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Who wants to bet that by this time next next year Bud Light will be just fine and sales will be back to normal?

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I don't think it will be back to normal.

The decline may plateau, but their revenue and margins are going to be much worse than their competitors and it will remain so. They will have to do major price cutting to increase volume, impacting margins and profit. They have to expense more on marketing. And people who are so passionate like the far right will never forget. It isn't as if Elizabeth Warren was the target customer for Bud Light.

They are done as far as their prior competitive position, and it will never by back to normal prior to the marketing snafu.