It goes way beyond the small spectrum you want to view this through. The contemporaneous messaging from the company was a combined middle finger to their existing customer base.dimitrig said:Customers are bigots if they stop drinking a beer they they liked merely because said company employed a transgender person to help them sell more beer.tequila4kapp said:Nice try.dimitrig said:Dylan Mulvaney wasn't the face of the company. The company sent her A CAN with her face on it to thank her. It is not like her face was on every can of Bud Light sold.BearHunter said:Why did some nutjob care about Dylan Mulvaney so much that she decided to make him the face of the company?dimitrig said:
Why do conservatives care so much about which beer trans people drink or that a company might market to them? Companies market to anyone with a pulse.
How pathetic that so many people in this country are bigots and PROUD OF IT.WATCH: Non-woke 1995 Bud Light ad shows transvestite men destroying girls’ sports at pool competition to get free beer pic.twitter.com/eknJcPkrI8
— Benny Johnson (@bennyjohnson) May 5, 2023
None of these dudes ended up on the can.
Anheuser-Busch characterized their partnership with Mulvaney as just one of many influencers who allow the brand to "authentically connect with audiences across various demographics and passion points." The company also clarified that Mulvaney's can "was a gift to celebrate a personal milestone and is not for sale to the general public."
"We never intended to be part of a discussion that divides people," the statement continued. "We are in the business of bringing people together over beer."
Mulvaney has endorsed other brands such as Ulta, Nike, Instacart, KitchenAid, and Crest as well so are GOP asshats boycotting those, too?
What exactly are they worried about anyway?
They said those things after the fact.
Contemporaneously the VP of marketing justified the campaign by saying the brand was too fratty and needed to modernize. This was part of a strategy that deemed its massive existing customer base expendable, offensive and antiquated. That's fine, they can make whatever decisions they want about where to take their products. But consumers are not merely biggots for saying that direction isn't to their liking. Corporations who want to enter the culture wars do so at their own financial peril.
There are lots of reasons I might stop using a product that employs a spokesperson I don't like. For example, if Donald Trump was used to sell Toyotas.
However, Dylan Mulvaney's only sin is being transgender. That's why the response is rooted is bigotry.